Strategy Driven

APRIL 8, 2011

There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Brand Relevance. The first and most commonly used route to winning customers and sales focuses on generating brand preference among the brand choices considered by customers, on beating the competition. Most marketing strategists perceive themselves to be engaged in a brand preference battle.

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Brand Aaker Six Sigma Short-term 56

Strategy Driven

APRIL 3, 2011

Multichannel Customer Engagement. by Adobe. Building an online marketing strategy to drive campaign effectiveness and business success. Smart marketers realize the importance of establishing a strong presence across digital channels to seize a greater share of the market. But how can marketers widen their reach while maintaining control over their messaging across so many channels?

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Resources Marketing Strategy Newsletter Marketing 50

Strategy Driven

APRIL 2, 2011

“We are inclined to believe those whom we do not know because they never have deceived us.&#. Dr. Samuel Johnson (1709 – 1784). British author who made lasting contributions to English literature as a poet, essayist, moralist, literary critic, biographer, editor and lexicographer. cited as “arguably the most distinguished man of letters in English history&#.

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Letter Newsletter Leadership Content 50