Strategy Driven

FEBRUARY 3, 2017

You’ve tried networking, you’ve built relationships, you’ve asked for referrals — you’ve done everything you’ve been told will help you market your business. But you’re still coming up short in the race for custom with your competitors. Maybe it’s time you took another approach to marketing and advertising your business? Obviously, the technological advances of today have made marketing your business online well a pivotal act for any owner.

Advertising 61

Advertising Marketing Information Course 61

Strategy Driven

FEBRUARY 2, 2017

Coming up with a good brand strategy can sometimes feel impossible for small business owners. If you’ve never done it before, how will you know if you’re on the right path? In this piece, we will look at the framework of the ultimate brand strategy. If you follow the guidelines set out for you, then your business will be on the right path, and you will soon see your brand grow.

Brand 55

Brand Strategy Content Media 55

Strategy Driven

JANUARY 30, 2017

Managing your employees can be a tough job. It’s not something that can be taught and each employee you have is a different case. Some employees might be motivated by gifts and promises of a promotion, and other employees are motivated when you criticise their work and tell them bluntly that they aren’t meeting your standards. However, there are times when our lack of care for each employee can lead to them slipping from our business, and their loyalty might slowly be fading because of it.

Bond 50

Bond Motivation Loyalty Budgeting 50

Strategy Driven

JANUARY 28, 2017

Photo courtesy of Pixabay. A lot of modern business have turned their focus away from factories overseas, opting to make their products closer to home. Of course, this is a great selling point for a business. And, it’s one that a lot of businesses use to get customers interested in their goods. Tactics like this can often offset the extra costs of manufacturing at home.

Industry 50

Industry Productivity Products Software 50

Strategy Driven

JANUARY 31, 2017

Photo courtesy of Tech in Asia via flickr. Customer satisfaction is essential for any business, and these days consumer standards are more demanding than ever. If the experience your customers get from your website is even a little clunky or inconvenient, then you run a huge risk of alienating them and crippling your bottom line. A smooth user experience and flow of information is essential to ecommerce success these days.

Tips 58

Tips B2C B2B FAQ 58