How To Make Your Speeches Really Count (Hint: Think About Those Last Words)
Terry Starbucker
AUGUST 3, 2011
One can make a LOT of speeches over a long leadership career. The thing about making a speech that has always fascinated me is that of all its many elements, the one thing that almost always makes it or breaks it is the very last thing you say. The very last thing. Think about that one – think about all of your speeches as a leader. A good speech needs a punctuation mark, something that “brackets what was said before, or reinforces it, or summarizes it, or contextualizes it –
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