How A Single Conversation Can Supercharge Your Business
Terry Starbucker
MARCH 27, 2011
About 6 years ago I was approached by one of my field managers about a new “callback&# program he wanted to launch in one of our cable television service areas. He wanted to have “a real person&# call a customer within 7 days of a new service installation, and have a conversation about that installation. He emphasized “conversation&# , because he wanted this to be more than just a survey call where a bunch of “check the box&# questions are asked.
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