2013

Tony Mayo

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Jargon

Tony Mayo

'I like this guy. We speak the same language. – from many movies, in many variations Some people hate to talk to mechanics. Most people don’t know what their doctor told them. No one likes reading the fine print. Computer departments often find it difficult to get support from the business side. [.].

Execution 173
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A Sales Transformation from Loser to Leader

Tony Mayo

'I am going to share with you a useful story about a huge breakthrough in sales effectiveness. My friend told me this story at a critical time in my career. First, some background on how I heard it and why its lessons are so powerful. I returned to executive coaching full time in […].

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Planning from the Future

Tony Mayo

'One of the things I’ve noticed as a characteristic of the great [athletic] coaches, is that they start with their commitment to a result first and then they’ve looked at the circumstances they’ve needed to deal with from the perspective of the result. The people who did not make it into the league [.].

Planning 164
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What’s Drives You?

Tony Mayo

What a wonderful power the machine gives you but, is it going to dominate you? The statement of what the need and want is must come from you not from the machine. Not from the government that’s teaching you or not even from the clergy, it has to come from one’s own inside and the [.].

Power 160
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Taking Responsibility for My Listening

Tony Mayo

'Executive coach Tony Mayo shares a lesson he learned about the impact we all have on each other, with an example of how to act on that responsibility.

Mayo 175
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Another Reason to Avoid Jargon

Tony Mayo

'Another good reason to avoid jargon, shibboleths, and technical terms with colleagues and prospects. It makes you sound untrustworthy, even criminal. Listeners naturally wonder, “What are you hiding behind those obscure references, technical terms, and acronyms?” For good reason. The word jargon originally meant unintelligible noises resembling speech, like the twittering of […].

Reference 158
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Why Things Catch On – Knowledge@Wharton

Tony Mayo

Wharton Professor Jonah Berger talks about his book, Contagious: Why Things Catch On. The book details six key steps to drive people to talk and share. STEPPS is an acronym for: Social currency:, It’s all about people talking about things to make themselves look good, rather than bad Triggers: which is all about [.].

Books 158