Fri.Jan 18, 2013

Women on Business

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Big Thinking for Small Business

Women on Business

If you want to get noticed in a noisy world, your message needs to be better, not louder. And, it needs to be delivered with polish and panache. Your budget may have limitations, but your imagination doesn’t, so just because you own a small business doesn’t mean you’re off the hook for big thinking. Or, big execution. Need a tangible? Your website.

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Business by Perception

Women on Business

This week has been a blur of promotions for the Lance Armstrong interview and I’ve begun to wonder, how do you protect the image of your company when your company is you? There is an old adage that says ‘you are the company you keep’, but in this increasingly global marketplace how realistic is that? Is it reasonable to assume we can manage all of our partnerships and alliances to create a consistent image?

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