What Ever Happened to the Pepsi Generation? | In the CEO Afterlife
In the CEO Afterlife
NOVEMBER 20, 2011
The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. Seemingly they believe that a return to comparative advertising is the way to go. I don’t think so.
Let's personalize your content