Modern Servant Leader

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Twitter (X) Has a People Leadership Problem, Not a Branding Problem.

Modern Servant Leader

Acquiring Great People Leadership Yaccarino was brought on for her advertising genius (Peacock experience aside). Without a clear path to higher valuation, financial stability remains a problem for any prospective senior-level hires. She’s not known for her people leadership skills.

Brand 130
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Diversity in Leadership Matters: Comcast’s NBC Universal Peacock Example

Modern Servant Leader

One commercial, advertised during an NFL playoff game last night, showed two eggs in a nest. We see another example today, presented by Comcast’s subsidiary, NBC Universal, while launching the new streaming service, Peacock. What Happened. One egg is brown. The other egg is white.

Diversity 204
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Why Technology is Now Critical to the Mom & Pop Shop

Modern Servant Leader

Rather than be a danger to my fellow commuters, I pulled over at a small farm stand that also advertised homemade ice cream. To my surprise, this little stand, which had no apparent wires of any form (phone, electric or cable), advertised: “Cash, Credit or Check accepted” When it cam time to pay, I pulled out my credit card.

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The NFL’s Fumble Against Antisemitism and Racism on Social Media

Modern Servant Leader

While most major brands have already stopped advertising on “X,” many are now even ceasing any form of posting there, altogether. The league is cozying up with social media platform “X” (formerly Twitter). Since Elon Musk’s purchase, “X” has become a breeding ground for hate speech, especially racism and antisemitism.

Media 173
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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

They ceased all advertising. Costs could easily have been controlled by focusing on that geography. Instead, Johnson & Johnson immediately pulled all Tylenol off the shelves, everywhere. They offered law enforcement their full and immediate support. This overcompensation costed Johnson & Johnson $100 Million.

Airlines 188
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Paradigm Flip – New Book Releases Tuesday December 10th

Modern Servant Leader

Why not kill two birds with one stone by maximizing low-cost, word-of-mouth advertising through strong, principled, social media leadership? “… If you’re on the way up, read it carefully; if you’re on the way down, read it quickly.” — Chris Cook , President: Fairly Painless Advertising. Paradigm Flip teaches you how.

Books 213
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4 Leadership Lessons from the Super Bowl Blackout

Modern Servant Leader

According to Twitter Ads , enterprising individuals were already bidding on advertising for the search term, “power outage” Lesson : When bad things happen, ask, “what is the opportunity?” The blackout was not bad for everyone.

Rogers 200