Advertising creatives have always known the power of memes, even if they didn’t always use the term. For decades major marketers, with their command of the airwaves and commitment to repetition, were often the ones to launch memes. Consider Alka-Seltzer’s “I can’t believe I ate the whole thing”:
When Advertising Meets the Meme
The simple effectiveness of the Wonderful Pistachios campaign, as part of our “Creative That Cracks the Code” series.
February 12, 2013
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.