CO2
JULY 11, 2012
I really had to work to get my business through marketing and advertising. Strategies we used relate to people’s ability to cultivate tone that inspires progress: Run from anxious reactions, since stress literally shrinks the human brain. I was really stuck when our word of mouth business plan wasn’t working anymore.
Harvard Business Review
MARCH 11, 2014
Neuroeconomist Paul Zak ’s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. Advertising Communication Getting buy-in'
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