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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. From the classic billboards that line highways to posters on bus shelters, OOH advertising has proven to be a powerful tool in reaching consumers.

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Diversity in Leadership Matters: Comcast’s NBC Universal Peacock Example

Modern Servant Leader

We see another example today, presented by Comcast’s subsidiary, NBC Universal, while launching the new streaming service, Peacock. One commercial, advertised during an NFL playoff game last night, showed two eggs in a nest. Please don’t expect major corporations to grasp the concept of true diversity, unless you help.

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How to Build an Online Advertising Campaign

Strategy Driven

You might think you’re nailing it on advertising already; maybe your business is doing well without appealing to the online community. There’s no denying, though, as someone who perhaps doesn’t make use of online advertising, that there’s an untapped market there that you’re missing out on. Define Your Audience. Choose Your Message.

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Digital Marketing Mantra for Advertisers

Strategy Driven

With so many audiences, especially the younger ones, moving away from linear television, barely touching newspapers or magazines and with their heads down into their phones even out on the streets, it seems that the only sensible place advertisers can find their audiences now is in the online space. Out with the Old.

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Why a Vinyl Banner Is Good for Business

Strategy Driven

That’s why it can be better to look at more traditional forms of advertising that aren’t used as much as they once were, and a vinyl banner is a great example of something that could help you advertise your business. Read on to find out more.

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Beliefs In Economic Fairness Impact Support For The Sharing Economy

The Horizons Tracker

eBay is a famous example of the sharing economy, but it’s just a small piece of all the sharing that happens every day. The important message here is to know what your target audience believes about the economy, and then adjust your message, how you present your product, and where you advertise accordingly.

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Steps to Make A Great PPC Strategy

Joseph Lalonde

Pay-per-click (PPC) advertising is a great way to drive traffic to your website. So if you’re not already using pay-per-click advertising to drive traffic to your website, now is the time to start developing a strategy. How much are you willing to spend on pay-per-click advertising each month? Determine Your Budget.

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