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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. The company’s extensive sales training far exceeded that of competitors. A challenger strategy.

Brand 289
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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 110
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3 Types Of Market Failure That Facilitate Labor Market Intermediaries

The Horizons Tracker

In neoclassical economics, the market is a perfect entity that works smoothly in matching buyers and sellers. In employment markets, for instance, employers can easily find the talent they require, while individuals can easily find the right job for them.

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Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. This is driving advertisers to adapt and form digital media strategies, but media practices from the offline world don’t translate well to the online world. Out with the Old. No Buyers, Only Specialists Here. No Buyers, Only Specialists Here.

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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

The pharmacy industry is booming, and there’s always room for another player in the market. A Marketing Plan. Develop a marketing plan outlining how you will get the word out about your business. This could include everything from traditional advertising to online marketing to PR and events. Via Pixabay.

Insurance 210
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Startup Marketing: Three Ways to Efficiently Market Your Start-Up Company

Strategy Driven

Many companies in the United States spend a decent chunk of their funds on marketing. companies spend at least 10% to 12% of their yearly budget on marketing alone. These companies’ kind of marketing tactic is quantity over quality, which means getting as many advertisements done and distributed out into the world as possible.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.