Strategy Driven

OCTOBER 12, 2021

Printed advertorial content in magazines, newspapers, brochures and billboards. Enables You To Reach Out To a New Audience. The positive about influencers on social media nowadays is that they have the ability to reach out to an extensive worldwide audience. Providing short video tutorials. SEO (search engine optimization).

Marketing Strategy 112

Marketing Strategy Marketing Strategy Advertorial 112

Women on Business

SEPTEMBER 26, 2012

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. This post is a paid advertorial sponsored by FedEx via Goviral (an AOL brand).

Advertorial 159

Advertorial Video Marketing Audience 159

Women on Business

JANUARY 9, 2013

Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. Keep it real: Too much self-promotion pushes audiences away. The real win—when done right—is an increased level of trust. Give readers room to form their own opinions of what you’re writing about.

Brand 244

Brand Advertorial Storytelling Media 244

CEO Blog

FEBRUARY 28, 2016

2 - No advertorial. 3 - It is ok to "re-post" content when it is unlikely the audience has seen it. My rules for posting on Linkedin: 1 - Be professional. Linkedin is for professional connections, so this is not a place for grandkid photos. It is a place for business. Anything promotional has to be very soft.

Blog 100

Blog Advertorial How To Media 100

Women on Business

FEBRUARY 6, 2013

Unless it’s paid editorial (advertorial or sponsored post), or you’re a government official, there’s no obligation for the writer to show you the story beforehand. Even one body language misstep can leave your audience with a negative impression. You CAN politely ask for fact-checking—spelling, dates, URLs, etc.

Media 232

Media Advertorial Press Release PR 232

Harvard Business Review

FEBRUARY 13, 2013

Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. Everything else just feels like sponsored content or an advertorial in sheep's clothing. The current state of online advertising is about to hit a tipping point.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. Nowadays, marketers are inserting their content in much more effective ways. But that doesn''t always mean that they are hiding their provenance.

Ethics 8

Ethics Content Guidelines Media 8