In the days of yore, you’d sometimes come across a spread in a tabloid that didn’t seem quite right. The typography was off, and the content seemed to make too big a promise: “Revolutionary Formula Lets the Stars Lose Weight without Dieting or Exercise” or “‘My Eyesight is so good I can practically see in the dark,’ Says Amazed Eye Doctor!” When you put on your reading glasses you might have seen the word “advertisement” or “advertorial” in small print at the top of the page, and felt a little cheated.
The Ethics of Using Paid Content in Journalism
The messy, confusing, and often misleading use of ad-sponsored stories.
July 22, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.