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The Future of Marketing, as Seen at Cannes Lions

Harvard Business Review

Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated. As discussed, open-system species are agile in part because they see opportunities and create new models to go after them. Adapt your business models to exploit new opportunities rather than try to apply your existing one.

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How Smaller Bets Can Revitalize Hollywood

Harvard Business Review

Now that cultural content could go directly to the consumer, "disintermediation" was inevitable. They have never been as quick to press as newspaper or magazines nor as agile as television. The digital revolution has been tough on traditional channels, diminishing the bookstore, the department store, and the newspaper.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? And that has not changed since agencies were first invented. So, now what?

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5 Characteristics of Digital Giants that Enable Domination

Skip Prichard

Own and disintermediate the customer relationship. This disintermediation of the customer account control is a hallmark of digital giants. . Those who make faster precision decisions ultimately win in the market as they are more agile and resilient. Compete for data supremacy. Data powers the digital giants.