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Becoming a Successful Leader: How to Master the Challenge of Focused Leadership (Part 12)

CO2

The Power of Focused Leadership Leadership is more than just guiding others; it’s about influencing them towards a common goal. FranklinCovey Study: Less is More in Goal Achievement According to a revealing study by FranklinCovey on goals, achieving success is often a matter of focusing on fewer objectives.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

As CMO Scott Olrich — whose start up firm, Responsys , has landed marquee customers like Southwest Airlines, Whole Foods, LEGO, Harley-Davidson, ESPN and the National Basketball Association — put it at our 2012 Summit on Customer Engagement , "customer advocacy is marketing and marketing is customer advocacy.". Big mistake.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

As CMO Scott Olrich — whose start up firm, Responsys , has landed marquee customers like Southwest Airlines, Whole Foods, LEGO, Harley-Davidson, ESPN and the National Basketball Association — put it at our 2012 Summit on Customer Engagement , "customer advocacy is marketing and marketing is customer advocacy.". Big mistake.

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Case Study: Challenge the Boss or Stand Down?

Harvard Business Review

Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Within weeks he had secured a contract with a major airline to accelerate kiosk rollout in 20 airports and buy software upgrades across their locations. Tom interrupted.

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The Seven Imperatives to Keeping Meetings on Track

Harvard Business Review

Case study #1: Let everyone be heard. As the vice president of maintenance, repair, and overhaul at American Airlines, Bill Collins was tasked with improving the company’s relationship with unionized workers. Case study #2: Actively manage disrupters. Move on to a new topic until everyone feels they’ve been heard.

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Embrace Wild Thinking to Grow Your Business

Skip Prichard

Study some of the most interesting and diverse group of companies such as Google, Twinings, Dropbox and even Wimbledon and you end up with fascinating stories, case studies, and research useful to every brand. People aren’t obsessed with Southwest Airlines because of its brand purpose. Ideas to Grow Your Brand.

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Making Sense of Zappos’ War on Managers

Harvard Business Review

His struggle to transform the Johnsonville Sausage Company into a beacon of enlightened business was chronicled widely and became a best-selling case study. I enjoyed teaching that case for many years. They wanted to hear about Semco, Southwest Airlines, Gore Tex, HCL. But it is only half of his or her performance.