Apparel Related Topics 
In the CEO Afterlife
APRIL 24, 2017
Today, 40% of Nike’s revenue comes from apparel and sporting goods. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Mired in the complexity of an unrelated product line, Campbell’s leaders keep plugging along trying to do more of the same, only better. They are kidding themselves.
In the CEO Afterlife
MARCH 26, 2012
On top of that, I found the Monster logo on an array of items ranging from apparel to condoms – so much for the branding principles in Al Reis and Jack Trout’s best seller, The 22 Immutable Laws of Marketing. Monster takes the opposite view. I counted 20 sub-brands and over a hundred stock keeping units.
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In the CEO Afterlife
AUGUST 7, 2011
Former CEO of sports apparel maker Russell Corporation, Jack Ward puts his time and money into helping inner-city kids. Many find satisfaction using their influence to help others. They get behind philanthropic causes with all the zeal and determination they exerted while rising to the top of the corporate ladder.
In the CEO Afterlife
AUGUST 23, 2011
Her younger brother is wearing a blazer and a tie for the first time; he is proud of his new apparel, although the look on his face doesn’t support the premise. So what is it about this 1984 photo that warms my heart and soothes my soul? I was 38 at the time; the little girl on my right is now 36.
In the CEO Afterlife
MARCH 18, 2015
Back in the ‘90s, LEGO had cluttered its corporate structure with the complexity that comes with acquiring a variety of businesses from apparel to theme parks. Management power rests with focused strategies on two product categories, athletic shoes and apparel. By 2004, sales and profits were in double digit declines.
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