Fortune: Macy's is dropping Donald Trump merchandise in order to show disapproval of his remarks about Mexican immigrants.
One does not have to agree with Trump's comments - I certainly don't - to find the Macy's decision to be troubling. When I purchased a Trump necktie at Macy's several years ago (a nice tie, by the way) for some odd reason, it never occurred to me to think, "Gee, this must mean that Macy's agrees with Donald Trump's political opinions."
Consider the ramifications. Does this bizarre decision to dump Trump's goods imply that Macy's approves of the political and labor policies of the apparel lines it did not drop? Does it mean that goods made in China, an undemocratic nation, won't be found on Macy's shelves? And if fashions from the Cuban police state begin showing up on American shores, will Macy's boycott them?
Macy's decision to cite diversity as a reason for its action doesn't deserve applause. The voters are savvy enough to sort out Mr. Trump's merits in a very diverse political and intellectual marketplace.
In the meantime, the chain has opened itself up to a lot of hard questions by this move.
It deserves them.
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