Harvard Business Review

MARCH 21, 2018

Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. In 2015, in fact, it spent more than $500 million to acquire two popular fitness-metrics services in a bid to become the world’s largest tracker of fitness information.

Loyalty 14

Loyalty Marketing Apparel Maslow 14

Harvard Business Review

AUGUST 29, 2016

Without a clear, measurable, value-creating goal, companies risk expending huge amounts of human and capital resources without delivering any real financial return. Their stated goal is typically to improve customer satisfaction at each step of the customer journey. Insight Center. Measuring Marketing Insights.

Retail 14

Retail Apparel Motivation Attrition 14

Harvard Business Review

JUNE 7, 2016

Some retailers and manufacturers—in the apparel, footwear, and electronics industries—have launched programs to make their customers interested in preserving their products and preventing things that still have value from going to the landfill. Enormous opportunities also lie with e-waste.

Company 8

Company Apparel Incentives Retail 8

Harvard Business Review

NOVEMBER 22, 2017

That means choosing the right dashboards, defining which metrics matter most and mapping out how long-range planning, resource allocation, and budgeting will work. Finally, we urge companies not to lose sight of an essential goal of good organizational design: constructive conflict. ” Third, effective principles stay brief.

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

MAY 12, 2015

Fara Howard , VP of global marketing for the shoe and apparel firm Vans, describes her brand as “an intuitive brand that leads with its heart.” This key insight launched a campaign targeting this demographic that has, so far, more than doubled projected goals for the category. Market-driven CMOs are great listeners.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

DECEMBER 7, 2017

All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

DECEMBER 17, 2014

That could be any number of metrics — revenues, profits, total return to shareholders, or some combination — but for purposes of this discussion we’ll focus on revenues.). The overall goal here is insight not precision, so our final piece of advice is not to spend much time on this effort. Setting the growth target.

Innovation 9

Innovation Company Venture Capitalist Business Model 9