Steve Farber

JANUARY 9, 2017

Love–when done right–builds great brands, creates customer loyalty, and increases employee productivity and retention. Under Armour–which has gone from start-up to a competitive player in the ultra-tough sports apparel business in just 10 years–is an example of this formula in action. What is love? It ranked No.

Competitive Advantage 40

Competitive Advantage Letter Apparel Welch 40

Harvard Business Review

AUGUST 4, 2017

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. But brick-and-mortar retail doors are closing, especially for apparel, as shoppers take their business online.

Retail 8

Retail Brand Apparel Discount 8

In the CEO Afterlife

MARCH 18, 2015

Back in the ‘90s, LEGO had cluttered its corporate structure with the complexity that comes with acquiring a variety of businesses from apparel to theme parks. Because of that, they are rewarded with brand loyalty. Management power rests with focused strategies on two product categories, athletic shoes and apparel.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

APRIL 24, 2014

Since then, leaders from business, government, and civil society organizations have come together to address fire and building-safety issues in the apparel factories. How are such advances linked to bottom-line benefits such as employee loyalty and higher productivity? But the tragedy of Rana Plaza isn’t that a building fell down.

Supply Chain 8

Supply Chain Apparel Bottom-up Globalization 8

Harvard Business Review

NOVEMBER 22, 2017

Citibank Asia, which has a strong customer loyalty position in most of its markets, decided to change its operating model to double down on customer relationships to counter locally based competitors. How do they ensure someone owns each customer experience or “journey” on an end-to-end basis?

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

JUNE 7, 2016

Some retailers and manufacturers—in the apparel, footwear, and electronics industries—have launched programs to make their customers interested in preserving their products and preventing things that still have value from going to the landfill.

Company 8

Company Apparel Incentives Retail 8

Harvard Business Review

AUGUST 29, 2016

Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers.

Retail 14

Retail Apparel Motivation Attrition 14

Harvard Business Review

FEBRUARY 29, 2016

Brand Hub lists phrases being tweeted and estimates brand loyalty implied by tweets, enabling marketers to personalize messaging according to users’ online behavior. If somebody listens to a “Morning Run” playlist, Spotify might deliver ads for running shoes or athletic apparel.

Marketing 8

Marketing Software Brand Apparel 8

Harvard Business Review

JANUARY 3, 2017

How can companies get more credit from consumers for their pricing, so they can build traffic and earn loyalty? The experience of a European discount apparel retailer illustrates the power of a disciplined price-perception program. Improving perception.

Price 13

Price Retail Discount Tactics 13

Harvard Business Review

JUNE 19, 2015

With incremental revenue, cost savings, and customer loyalty all up for grabs, a range of players—from consumer product companies to digital and mobile technology firms—are already fiercely staking their claim. In the next decade, these trends will create a veritable gold rush in patient data and consumer options.

Technology 8

Technology Retail Apparel Customer Loyalty 8

Harvard Business Review

JUNE 17, 2016

Consider the sports apparel company Under Armour. The business has a distinctive customer experience capability, a prowess at creating premium food and beverage products, and an ability to recruit and manage thousands of retail employees with high loyalty and low turnover.

Company 8

Company Engineering Apparel Survey 8

Harvard Business Review

APRIL 15, 2016

Here are five ways brands can start using direct messaging in their digital marketing strategies to stand out and win consumer loyalty. In Brazil and India , small apparel shops use messaging to alert recurring customers when a new collection has arrived and to share pictures and videos of their products. Customer service.

Brand 8

Brand Real Estate Content Apparel 8

Harvard Business Review

DECEMBER 17, 2014

To assess such risks to your business, consider the following six questions: Is customer loyalty decreasing? To do that requires a careful scan of the classic early-warning signs of disruptive change that may herald tougher times ahead. Are venture capitalists making significant and lasting investments in your industry?

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

JUNE 26, 2017

She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. I know you don’t want to p**s off our core fans, but we have to gain the participation—and loyalty—of a larger group. Especially if we end up with the 3,000 Access members we expect.

Case Study 8

Case Study Brand Proposal Chief Operating Officer 8

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

JUNE 6, 2018

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. To get a clearer, more-complete picture, we studied actual decisions made by 1,500 apparel and footwear shoppers in the United States. Data-Driven Marketing. Sponsored by Google.

Apparel 10

Apparel Retail Fashion Brand 10

Harvard Business Review

NOVEMBER 16, 2018

Recent analysis for a leading apparel retailer showed elasticity of customer response to promotional discounts was up to three times higher during holiday periods than during non-holiday periods and two times higher during weekends than on weekdays. The same is true for lower-ticket sub-brands and product lines at aggressive price points.

Retail 10

Retail Discount Apparel Price 10

Harvard Business Review

APRIL 24, 2012

Disney's business models span the media, entertainment, toy, apparel, and travel industries. Apple's retail outlets yield them additional margin on their core products and more sales of high-margin accessories, but also yields huge strategic advantage via deeper customer insights and stronger customer loyalty. Services models.

Business Model 9

Business Model Advertising Retail Supply Chain 9

Harvard Business Review

MARCH 12, 2014

With leading companies such as American Apparel, Bloomingdale’s, Verizon Wireless, Swatch, and London City Airport already onboard with location analytics, it will become commonplace in venues — especially for major brands — over the next several years and a major competitive gap for those that don’t adopt the practice.

Retail 8

Retail Customer Intimacy Apparel Wireless 8

Harvard Business Review

DECEMBER 18, 2017

These data sources spanned numerous systems—like the membership program, ticketing system, online store, and mobile apps that enable fans to gain loyalty points—and wrangling the data into one platform was a key creative and technical challenge. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

MARCH 9, 2016

It has expanded to fragrance, skin care, and a variety of related apparel categories. You can’t and shouldn’t count on them for their loyalty. Victoria’s Secret is a dominant provider of lingerie to American women. Its stores are now as large as 58,000 square feet, a celebration of glamour, sex, comfort, and fantasy.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

Harvard Business Review

JANUARY 27, 2012

While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. Yoox wins loyalty as a result. In GILT's wake, there followed a host of competitors (RueLaLa, Ideeli). But One Kings Lane (OKL) takes a different approach.

Retail 15

Retail Fashion Merchandising Apparel 15