Harvard Business Review

FEBRUARY 8, 2016

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. And they are driving a “clean label” trend , where companies feel pressure to explain what’s in everything and where it came from.

Brand 8

Brand Supply Chain Apparel Tourism 8

Harvard Business Review

MAY 12, 2015

Style one: Market-driven CMOs who capitalize on the voice of customers. Market-driven CMOs are great listeners. Fara Howard , VP of global marketing for the shoe and apparel firm Vans, describes her brand as “an intuitive brand that leads with its heart.” Market driven CMOs listen to customers.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

MAY 22, 2018

The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Data-Driven Marketing.

Automotive 8

Automotive Brand Technology White Paper 8

Harvard Business Review

SEPTEMBER 4, 2015

The last few weeks have brought news of turmoil in China, including currency devaluations, an economic slowdown, and a stock market plunge. Altogether, these figures suggest that the decline in manufacturing activity in China is related to both a softening of local market demand and the impact of near-shoring. PMI was 51.1

Supply Chain 8

Supply Chain Survey Price Apparel 8

Harvard Business Review

FEBRUARY 25, 2015

Penney’s recent announcement that it is resurrecting its print catalog reflects a trend of retailers returning to the print medium as an important sales and marketing tool. According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9

Retail 8

Retail Brand Fashion Apparel 8

Harvard Business Review

DECEMBER 7, 2017

These two trends may seem separate—or, some people believe, incompatible—but together I believe they have the power to improve finance’s role in the world. It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. But what’s the role of investors?

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

JULY 30, 2018

Too many companies wait for the annual strategic off-site to roll around before they address the changing dynamics of their market. When your “forward scouts” see something important, what mechanisms exist to set up collaborations with outside vendors or startups, or run a quick pilot test with a function or business unit?

Innovation 15

Innovation Company Budgeting Survey 15

Harvard Business Review

JANUARY 28, 2014

He will be “on trend,” as they say in fashion — in recent months, leaders from the new Mayor of New York to the Pope have also been vocal on the subject. And directly, the trends are literally unsustainable. As with other sustainability issues, the social and business consequences are inseparable. Take an Interest.

Golden Parachute 11

Golden Parachute Apparel Trends Short-term 11

Harvard Business Review

MARCH 6, 2012

Assuming the trend continues, as we expect it to, the economic impact could be substantial, resulting in as many as 2 million, and possibly up to 3 million, U.S. and western export markets, while retooling plants in China to make goods for the Chinese and Asian markets. jobs between now and the end of the decade.

Insourcing 9

Insourcing Supply Chain Offshoring Apparel 9

Harvard Business Review

JUNE 2, 2015

The technologies and trends shaping tomorrow’s businesses. Fashion apparel is an excellent example. Instead of having to guess the next season’s fashion trends, Zara could study what was hot and then make it, thus offering many collections each year rather than just one. Insight Center. The Future of Operations.

Supply Chain 8

Supply Chain Contract Manufacturing Outsourcing Operations 8

Harvard Business Review

DECEMBER 23, 2015

Besides possibly saving humanity, the deal has another big upside — it signals to financial markets and businesses that the low carbon economy is worth investing in. Multi-trillion-dollar markets are in play and there will be many more winners than losers. Companies line up like never before for climate action.

Supply Chain 8

Supply Chain Apparel Energy Price 8

Harvard Business Review

OCTOBER 28, 2014

As the two markets homogenized into a general mass American market, focused mail-order retailers like Sears and Montgomery Ward saw sales and profits drop. Under Wood, Sears became a pioneer in using demographic and economic trends to anticipate customer demand. We felt defeated and powerless.”.

Retail 9

Retail Quinn Real Estate Apparel 9

Harvard Business Review

FEBRUARY 27, 2017

In emerging markets, billions of people have moved out of extreme poverty. While the last wave of globalization centered on accessing foreign markets and creating low-cost global supply chains, the next wave could follow a very different pattern. Businesses can use these trends to reconnect with their customers and their communities.

Globalization 8

Globalization Supply Chain Human Capital Long-term 8

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company.

Case Study 8

Case Study Brand Proposal Chief Operating Officer 8

Harvard Business Review

DECEMBER 20, 2011

So, rather than take up valuable list real estate with these perennial favorites and big-picture drivers, I'll quickly list them in one big bucket of mega-trends: The rise of the consumer around the world, related to. Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

DECEMBER 15, 2010

They make a deliberate choice about their "way to play" in the market, guided primarily by what those companies do uniquely well: their distinctive capabilities. Most important, they avoid markets, products or services that require new or disparate capabilities, and thus threaten the company's focus.

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

DECEMBER 17, 2013

The clean tech markets keep growing fast: three of the world’s biggest economies — the U.S., In addition, electric and hybrid cars are about 4% of US auto sales now, a doubling of market share in the last couple of years. Will we get better at valuing natural capital (and will companies and markets care)?

Supply Chain 10

Supply Chain McKinsey Apparel Energy 10

Harvard Business Review

JUNE 24, 2015

This approach is not restricted by any a priori assumptions about the nature of the market and the behaviors that lead to customer demands or about the trade-0ffs and constraints that have to be considered in order to evaluate material-management decisions. The technologies and trends shaping tomorrow’s businesses.

Supply Chain 8

Supply Chain Management Constraint Apparel 8

Harvard Business Review

JULY 30, 2014

Supporting this trend is a tremendous increase in capital available for “impact investing.” It’s easy to scan headlines and see undisciplined for-profit companies (take GM, American Apparel). Good Reason #3: To send a signal to key partners or others about the role of for-profit markets. They are not alone.

Entrepreneur 10

Entrepreneur Apparel Transportation Fashion 10

Harvard Business Review

DECEMBER 20, 2016

For some, it’s about the commercial opportunity to appeal to a new or growing market of rights-focused consumers. In this case, Levi’s had spent a decade identifying great ways to cut water use in the apparel value chain. These trends will continue and companies will need to adapt — fast.

Energy 8

Energy Banking Chemicals Globalization 8