Harvard Business Review

FEBRUARY 22, 2012

It's an interesting time to reach that conclusion because the tools for calculating footprint are evolving fast. That level of sophistication will come with better data and carbon allocation methods (mirroring, I suspect, the cost allocation tools accountants have developed for a century). Do consumers even care?

Supply Chain 14

Supply Chain Retail Apparel B2B 14

Harvard Business Review

FEBRUARY 10, 2014

The week before Fashion Week in New York, now underway, is perhaps the busiest in the city’s apparel industry. Using their cellphone data and a social-media tool we tracked their geographical movements and documented exactly where they went and when, compiling a real-time, minute-by-minute, day-by-day, snapshot of what they did.

Fashion 8

Fashion Industry Parcell Apparel 8

Harvard Business Review

AUGUST 2, 2013

One company had three simultaneous mobile marketing initiatives, conducted by different groups, using different tools and vendors. It''s OK to experiment with new businesses and tools, but experimentation must be coupled with building scalable, efficient capabilities. The Real Power of Enterprise Social Media Platforms.

CIO 8

CIO Technology Apparel Information Technology 8

Harvard Business Review

JUNE 16, 2015

Social media evangelists tell CEOs they need to stop focusing so much on driving sales and “connect instead of promote.” Meanwhile, sales strategists suggest that social media is often more “hype” than “reality.” New tools and strategies. But this would have lost the advantage of size.

Chief Operating Officer 8

Chief Operating Officer Apparel Marketing Porter 8

Strategy Driven

JULY 21, 2020

2020 demands an authentic approach to marketing, and you can make this possible by leveraging the latest tech tools and emerging channels. Experiment with new media formats, take a closer insight into changing purchase patterns, and brace yourself to make some digital noise. Are you wondering how? Build Communities.

Marketing Strategy 68

Marketing Strategy Marketing Strategy Audience 68

Harvard Business Review

APRIL 15, 2016

How WhatsApp became a tool for businesses. Because most mobile messaging apps don’t have a search or discover functionality, this number must be shared on other media. It has changed how users expect to interact with companies and brands online, and it is forcing firms to use messaging to fulfill customer expectations.

Brand 8

Brand Real Estate Content Apparel 8

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

JUNE 8, 2018

Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. From these analytics, Bluecore dynamically builds intelligent, triggered campaigns that can be run across email and social media channels, or can be used to optimize search engine marketing.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

DECEMBER 15, 2010

We define capabilities not as "people capabilities," but as the interconnected people, knowledge, systems, tools and processes that create differentiated value. Target's way to play emphasizes design-forward apparel and home decor for image-conscious consumers. He serves as chair of the firm's Knowledge and Marketing Advisory Council.

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

DECEMBER 19, 2014

And citizens, using new social media tools and old-fashioned marches, rose up to drive change. This kind of innovation around food waste is part of the larger discussion going on in many sectors, from apparel to electronics and metals, about how we can build a more circular economy with zero waste. Who made it and how?

Chemicals 13

Chemicals Short-term Energy Report 13

Harvard Business Review

DECEMBER 18, 2012

This year, there were countless eco-efficiency stories about companies saving millions of dollars and developing new tools to make buildings, fleets ( Staples and UPS, for example ), and manufacturing much leaner. This new world of social media, where everyone has a voice, can be tough on companies. Company Stories.

Supply Chain 10

Supply Chain Constraint P&L Energy 10