Harvard Business Review

MARCH 21, 2018

But his framework also offers a model for rethinking the traditional four P’s of marketing: product , price , place , and promotion. Pride: Customers feel proud and inspired to use the company’s products and services. Consumers typically associate big food companies with mass-production methods and plastic packaging.

Loyalty 13

Loyalty Marketing Apparel Maslow 13

Harvard Business Review

DECEMBER 5, 2011

Since consumers have many retailers at which to shop, premium prices are quickly competed away. As I covered in my October HBR.org post, Patagonia's "Buy Less" Campaign May Lead to More Revenue , Patagonia has launched a campaign to encourage its consumers to buy only the apparel they need. Their distinctive insight?

Retail 14

Retail Apparel Supply Chain Agility 14

Harvard Business Review

JUNE 7, 2016

Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. For the most part, consumers control what happens to a product. Another apparel company, Patagonia , a high-end outdoor clothier, follows the same credo.

Company 8

Company Apparel Incentives Retail 8

Harvard Business Review

DECEMBER 21, 2011

In the short run, China could stop importing and substitute many of these products. Any action that might lead to food price inflation will not be taken lightly. Semiconductors cannot be easily substituted, but most are assembled into electronic products for multinational companies and end up as exports, often to the US.

Apparel 14

Apparel Real Estate Automotive Globalization 14

Harvard Business Review

SEPTEMBER 4, 2015

manufacturers were doing about bringing production back to the United States and what factors were driving their decision process. The move to low-cost manufacturing in the 1990s was driven in part by cheap oil prices. However, the price of oil then tripled in the last decade. Yes, the prices of oil have recently fallen.

Supply Chain 8

Supply Chain Survey Price Apparel 8

Harvard Business Review

FEBRUARY 8, 2016

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. Finally, there’s the harsh reality of biophysical limits seriously compromising these companies’ ability to source their products.

Brand 8

Brand Supply Chain Apparel Tourism 8

Harvard Business Review

OCTOBER 25, 2013

A brand’s difference gives consumers an easy rationale for choosing it, and a ready justification for paying a price premium. Research by Millward Brown finds that brands with a meaningful difference command a price premium 13 percent higher than weaker category alternatives. For example, look at Lululemon.

Apparel 8

Apparel Brand Sports Advertising 8

Harvard Business Review

DECEMBER 7, 2017

Among other things, there is growing demand from both retail and institutional investors to align their capital with better environmental and social outcomes, and more resources going into index fund or quasi-indexing products. Index funds, meanwhile, are a cause of heated debate.

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

NOVEMBER 6, 2012

Articulate the larger purpose the enterprise serves, and become known for the idea, not just specific products currently offered. Artisans' cooperatives help market products from diverse artists. Together, it's easier to get attention, bargain for better prices, and find information. Build collective clout.

Entrepreneur 16

Entrepreneur Cooper Apparel Bureaucracy 16

Harvard Business Review

DECEMBER 23, 2015

Sectors calling for action included banking (Bank of America, Citi, Goldman, JPMorgan, Morgan Stanley, Wells Fargo), the apparel industry (including Levi, Gap, Adidas, VF), and the World Economic Forum, which brought 79 CEOs together to urge action. Consumers (finally) show interest in sustainable products.

Supply Chain 8

Supply Chain Apparel Energy Price 8

Harvard Business Review

SEPTEMBER 14, 2017

The weather affects consumers’ behavior in terms of what products they buy, where they buy them, and in what quantity. In the apparel sector, for instance, the unusually warm winter temperatures across Europe and the U.S. Photo by Annie Spratt. last year triggered shortfalls in sales, store closures, and job cuts.

Hedge 8

Hedge Apparel Risk Management Retail 8

Harvard Business Review

MAY 21, 2013

But however well intentioned the ideas are, this is not the best use of one of the most productive workforces in the world. Over the last years, labor intensive production keeps moving to ever-cheaper countries. But producers in many of the newer entrants (such as Bangladesh) tend to be small and highly disaggregated.

Business Model 8

Business Model Supply Chain Compliance Disaggregation 8

Harvard Business Review

DECEMBER 12, 2012

The Wall Street Journal says that Prada's dazzling numbers reflect Chinese consumers' increasingly refined tastes, making Prada's high quality leather goods, with high price points and subtle logos, that much more attractive. Then, too, an increasingly large proportion of women are prepared to spend big on luxury products.

Marketing 8

Marketing Apparel Short-term Brand 8

Harvard Business Review

AUGUST 29, 2016

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline.

Retail 13

Retail Apparel Motivation Attrition 13

Harvard Business Review

NOVEMBER 30, 2016

For our recent book we studied companies from a broad range of industries that operate this way, including Apple, CEMEX, Danaher, Haier, IKEA, Inditex (known for its Zara apparel business), Starbucks and many others. If people believe your business fundamentals are sustainable, it will move the stock price higher.”

Management 8

Management Short-term Constraint Apparel 8

Harvard Business Review

JANUARY 31, 2012

We'll only fix the problem if the largest, most profitable, and most powerful brands demand better treatment for all people who work on a product. Everyone, including this fan of Apple products, would be a lot iHappier. But Apple too should be doing far more. Why is that a radical idea?

Supply Chain 15

Supply Chain Apparel Cost Morale 15

Harvard Business Review

AUGUST 14, 2015

Concerned about the company’s lack of focus, Wall Street hammered the Starbucks stock, resulting in a drop in share price of 28% in one day – a $2 billion loss in the company’s market capitalization.

Brand 8

Brand Banking Apparel Strategy 8

Harvard Business Review

MAY 16, 2018

Many companies are aiming to be more transparent and authentic about their products, services, and costs. Take outdoor apparel retailer Patagonia. These are what the employer must offer to employees as the price of entry, such as competitive wages and advancement opportunities. Juj Winn/Getty Images. Legacy attributes.

Reputation 11

Reputation Brand Attrition How To 11

Harvard Business Review

DECEMBER 17, 2014

One is to mathematically derive the growth expectations baked into your stock price and set the target to reach those expectations (if you’re only concerned with maintaining share price) or to exceed them (if you want to see a stock price rise). Calculating organic growth.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

FEBRUARY 16, 2016

Not surprisingly, with the price of oil dropping, directors of companies the energy & utilities industries are particularly discouraged. apparel, automobiles, retailing, media, hotels, restaurants & leisure); Consumer Staples (e.g., food, beverage & tobacco, household and personal products); Energy & Utilities (e.g.,

Politics 8

Politics Telecommunications Policies Biotechnology 8

Harvard Business Review

FEBRUARY 27, 2017

Meanwhile, business was free to focus on generating growth, productivity, innovation, and, ultimately, societal wealth. Software, sensors, and analytics are shifting value creation from stand-alone products to combinations of products and services. Essential background. “People Are Angry About Globalization.

Globalization 8

Globalization Supply Chain Human Capital Long-term 8

Harvard Business Review

NOVEMBER 19, 2015

For every Apple, there is an Atari, for every Fuji a Polaroid, and for every Zara an American Apparel. This can be quantified by analyzing the extent to which the share prices of S&P 500 firms are driven by a firm’s present value of future growth options (PVGO) rather than cash flow from current operations.

Company 8

Company Succession Maturity Long-term 8

Harvard Business Review

JANUARY 5, 2018

The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. These are jobs in R&D, technology, and other areas vital to a firm’s strategic direction, product development, and process efficiency.

McKinsey 8

McKinsey Human Resources Reputation Brand 8

Harvard Business Review

SEPTEMBER 25, 2012

In the case of solar, vast investments in production capacity in China have quickly brought down the cost of panels — a jaw-dropping 65 percent slide in just 18 months. This is good news for people buying solar, but it's not great for many manufacturers.

Energy 8

Energy Apparel Cost Entrepreneur 8

Harvard Business Review

NOVEMBER 16, 2018

Recent analysis for a leading apparel retailer showed elasticity of customer response to promotional discounts was up to three times higher during holiday periods than during non-holiday periods and two times higher during weekends than on weekdays. What products are most likely to garner more response when promoted?

Retail 10

Retail Discount Apparel Price 10

Harvard Business Review

DECEMBER 20, 2011

Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices. These companies are notable victims of a new reality: resources are constrained and input prices are fundamentally rising. for " every manufacturer, component, and process in apparel production."

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

JUNE 8, 2018

It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.”

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

DECEMBER 15, 2010

They then select a set of products and services that best leverage those unique capabilities and optimally suit their chosen way to play. Most important, they avoid markets, products or services that require new or disparate capabilities, and thus threaten the company's focus. Let's take a closer look. What, then, is Kmart's niche?

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

JUNE 24, 2015

This revolution is a result of the availability of the huge amounts of real-time data that are now routinely generated on the internet and through the interconnected world of enterprise software systems and smart products. to buy or not to buy) and also can change the price of each product frequently at a negligible cost.

Supply Chain 8

Supply Chain Management Constraint Apparel 8

Harvard Business Review

JULY 1, 2011

Further, suppliers are often nervous about sharing information that reveals their cost structure with the people with whom they negotiate price. One real-life example of this comes from an office products retailer. Vendors were using large amounts of primary and secondary packaging on their products.

Supply Chain 15

Supply Chain Apparel Management Retail 15

Harvard Business Review

DECEMBER 17, 2013

Deep concerns about labor conditions, wages, and equity take root: From tragedies in Bangladeshi apparel factories to minimum wages in the U.S. Travesties like the death of more than 1100 workers at the Rana Plaza apparel factory in Bangladesh are increasingly unacceptable to the buying public.

Supply Chain 9

Supply Chain McKinsey Apparel Energy 9

Harvard Business Review

OCTOBER 14, 2014

, their brand names become verbs (“to google” stands for “to search online”), and their products create completely new lifestyles (Apple iPad)? They establish meaningful, lasting connections between their products, people, and the world around them.

Long-term 8

Long-term Trends Brand Succession 8

Harvard Business Review

MARCH 9, 2016

Sure, they wanted a reaction to their product, retail environment, and service delivery. He is a master of all things retail — store operations, design, merchandising, merchandise selection, pricing, promotion, employee engagement, visual excitement, retail as theater, and, most important, invention. They operated on shoestrings.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

Harvard Business Review

DECEMBER 19, 2014

But company coalitions aren’t just issuing reports — they’re making promises in line with the rapidly improving economics of renewable energy (which utilities can now obtain in many regions at prices below fossil fuels ). There are many reasons companies might rethink their product formulations.

Chemicals 12

Chemicals Short-term Energy Report 12

Harvard Business Review

JANUARY 27, 2012

While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. With six to eight boutiques opening every day, at prices 50 percent below retail, Mack says the goal is to make every day "Black Friday" — without selling out too fast given the 72-hour lifetime of each boutique.

Retail 15

Retail Fashion Merchandising Apparel 15

Harvard Business Review

DECEMBER 18, 2012

Corn yields per acre fell 19% , food prices rose, and water disappeared — the Mississippi River may soon struggle to support commerce. economy commodity prices have become. In a mini political tipping point, six Republican senators publicly supported an extension to the wind production tax credit in the U.S.

Supply Chain 9

Supply Chain Constraint P&L Energy 9

Harvard Business Review

FEBRUARY 22, 2012

for certain domestic markets due to rising costs abroad and labor productivity at home.) Companies must step up and honestly explain why they offshore business functions and employment in a broad array of product and service activities to compete in a truly global economy. especially in fast-growing foreign markets.

Offshoring 13

Offshoring Outsourcing Supply Chain Globalization 13