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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

Campbell’s 10-year sales trend is stagnant and their profits are down. Today, 40% of Nike’s revenue comes from apparel and sporting goods. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Think again. They are kidding themselves. Nike began as a shoe company.

Company 177
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5 Convincing Benefits of Sustainable Business Practices

Strategy Driven

Thus, they are working towards making their apparel and accessories more sustainable. With shifting trends, a business needs to be proactive enough to take advantage of any opportunity that presents itself and mitigate any potential threats. The future is undoubtedly green.

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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

For example, a sports apparel brand can target digital billboards near sports stadiums to reach sports enthusiasts or display ads for fitness products in neighborhoods with a high concentration of gyms.

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9 Great Ideas for Basketball Promotional Items

Strategy Driven

It’s a classic marketing strategy that flouts the trend toward digital ads and continues to prove effective. Most people love getting free apparel of any kind. But, believe it or not, basketball promotional items are one of the best. Promo items are nothing new. Eager enterprises have handed used them throughout time to drive results.

Brand 75
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How to Know Which Digital Trends Are Worth Chasing

Harvard Business Review

The rapid pace of digital change has put companies in the unenviable position of trying to decide which tech trends to invest in and when. The retailer offers a monthly subscription service for fitness and athleisure apparel and accessories. Fabletics is a case in point.

Trends 12
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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Then there’s L’Oréal, which, through its work with Google, discovered that ombré hair color was trending. Retailer relationships can impose varying levels of constraint in D2C selling — less for apparel, perhaps, and more for CPG. Make room for new technologies. But what about Rebecca Minkoff?

Retail 8
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Luxury Brands Can No Longer Ignore Sustainability

Harvard Business Review

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. And they are driving a “clean label” trend , where companies feel pressure to explain what’s in everything and where it came from.

Brand 8