Leading in Context

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Consumer Trends: 5 Things Brands Should Know

Leading in Context

We've seen many articles about ethical consumerism, conscious capitalism and the responsible consumer. The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction.

Brand 248
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500th Post: Index to 500 Articles on Authentic Ethical Leadership

Leading in Context

The Leading in Context Blog now includes 500 articles on high-level, holistic and global ethical leadership. It generates a positive leadership legacy and a better shared future. If this sounds like the kind of leadership you want to learn, you've come to the right place.

Ethics 208
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100 Communication Future Articles

Leading in Context

"Communication Future" Our understanding of communication is changing rapidly and these articles preview what the future of communication may look like (and a history of where it's been). Some of the trends and changes featured in these articles include: What Do We Need to Know?

Article 153
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Foster Your Ethical Brand Reputation

Leading in Context

In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020. By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­

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No Routine Decisions

Leading in Context

By Linda Fisher Thornton As a leadup to a keynote I'm doing for the Michigan Association of School Boards, I was invited to submit a feature article for their fall issue of the MASB LeaderBoard.

Ethics 305
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AI: Where Are We Now? Report via EDUCAUSE

Leading in Context

This timely report includes an article I wrote for the EDUCAUSE Review titled "Artificial Intelligence and Ethical Accountability.". By Linda Fisher Thornton Managing the ethics of artificial intelligence is only becoming more complex over time, and the stakes are high for finding a path forward. published by EDUCAUSE.

Report 318
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Navigating Return to Work Challenges: Virginia Business

Leading in Context

By Linda Fisher Thornton Today I'm sharing an article from Virginia Business called Future Shock that includes my recent interview with John Blackwell.

Article 221