N2Growth Blog

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Pitch your idea with an open mind (and an eye on your audience)

N2Growth Blog

You need passion, but such passion can blind you from reading an audience. Give people a reason to believe in your idea by tailoring it to meet their needs. It takes guts to stand up for your ideas or your product. So pay attention to cues that people are sending out.

Audience 150
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Executive Storytelling: Why Every Organization Needs a Great Story

N2Growth Blog

Tailoring Your Tale “Know your audience and tailor your story accordingly,” advises Gleijm. Never underestimate the power of authenticity; honesty not only builds trust but also strengthens the connection with your audience. Simplicity is key—eschew jargon in favor of clarity and emotional resonance.

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Leaders Live in A Glass House with Arjan van Weele

N2Growth Blog

Leaders not only have to perform like they have done so in the past, like having to explain a quarterly business result and individual leadership ability to shareholders, but they also have a much wider audience today. This broader audience (customers, employees, etc.) is quick to judge and often unforgiving.

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CEO Marketing Priorities

N2Growth Blog

New Channels, Mediums, and Modalities : Catch your audience in the moment by showing up in their timelines. Use them to separate your message from the noise, communicate why you’re different, and be everywhere your audience is right now: LinkedIn, YouTube, Facebook, Instagram, etc.

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Digital Hiring: What Are You Worried About, Exactly?

N2Growth Blog

Think of the classic rhetoric model wherein Ethos (credibility), Pathos (emotional appeal) and Logos (logic) are deployed to persuade an audience. When you watch a great speaker speak in person, you can adjust your lens to see how he/she appeals to the audience with these different levers.

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Executive Search for Nonprofits: Creating Lasting Impact Through Leadership

N2Growth Blog

In today’s rapidly evolving social and economic landscape, many nonprofit audiences (and the organizations themselves) face greater challenges than ever, requiring strong, innovative, and creative nonprofit leaders capable of navigating complex issues with finesse and expertise.

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Leading and Succeeding With Accountability with Thandi Orelyn

N2Growth Blog

My main emphasis and message across to the audience were ensuring that people take accountability for how they lead. What is your perspective on challenging someone on the importance of “leading and succeeding”? . TO: Thank you, Jim, for the question. I challenge people to reflect upon someone they admire and look up to.