Women on Business

FEBRUARY 15, 2016

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Audience 100

Audience Content Marketing 100

Women on Business

JULY 20, 2022

Brought to you by BKA Content: When you run a business website, simply making a few occasional blog posts may not be enough to draw the audience you want. Keeping your blog content fresh and optimizing your posts is a key component of ranking well in search engines, appearing authoritative, and drawing in a regular […].

Content 130

Content Blog Tips Audience 130

Women on Business

JUNE 22, 2022

Going international has plenty of benefits such as increasing your target audience, […]. Even the smallest of companies can reach customers globally thanks to their utilization of social media and company websites.

Audience 130

Audience Globalization Media Technology 130

Women on Business

OCTOBER 20, 2011

Know your audience. Steve Jobs was a modern tastemaker and he knew his audience well—often better than they knew themselves. He made creative decisions and business decisions based on his natural, almost intimate awareness of the nature of his audience. It was a big risk, but right on the money.

P&L 223

P&L Audience Long-term Learning-by-Doing 223

Women on Business

APRIL 11, 2012

You can connect with other entrepreneurs, set up individual meetings on Skype, do conference calls online, and you can create opportunities for your audience to meet you in person if you wish. Working online creates an environment where you connect with your audience at anytime, anyplace.

How To 237

How To Audience Conference Entrepreneur 237

Women on Business

FEBRUARY 14, 2013

Affiliate marketing is extremely popular these days and can be a great way to get your brand, products, and services in front of wider audiences and drive conversions via leads and sales. Those affiliates promote your company, brand, or products to their own audiences using individual affiliate codes to track conversions.

Affiliate Marketing 218

Affiliate Marketing Marketing Audience Brand 218

Women on Business

NOVEMBER 23, 2010

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.

Press Release 184

Press Release Audience Discount PR 184

Women on Business

SEPTEMBER 13, 2012

NEWS AND INSIGHTS UPDATE: Most people are afraid to speak in front of an audience, but it’s a fear you can overcome. It makes you seem more natural to your audience and can reduce your anxiety. The more frequently you speak in front of audiences, the more comfortable you’ll feel. Make eye contact. Move around.

Tips 178

Tips Audience Career Leadership 178

Women on Business

JUNE 19, 2011

The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers. The idea is to understand how content marketing can enable you to build your brand and business by putting you in front of audiences that matter.

Content 200

Content Marketing Word of Mouth Marketing Audience 200

Women on Business

JULY 3, 2012

The new Women on Business design is streamlined, making it easier than ever for you to find content that interests you, discuss that content, and share it with your own social media audiences! We’d love to share your insights with the Women on Business audience and beyond!

Press Release 188

Press Release Directory Audience Creativity 188

Women on Business

FEBRUARY 22, 2013

She breaks her speech evaluation process into six parts: Introduction : focuses on the topic and audience. Leave a comment and share your thoughts with the Women on Business audience. Body : focuses on the main points of the presentation. Conclusion : focuses on the closing of the speech. What are your top tips for public speaking?

Skills 221

Skills Career Download Audience 221

Women on Business

SEPTEMBER 26, 2012

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued.

Advertorial 159

Advertorial Video Marketing Audience 159

Women on Business

NOVEMBER 24, 2012

As Limaro shares, “It was Daniel Goleman who first brought the term ‘emotional intelligence’ to a wide audience with his 1995 book of that name, and it was he who first applied the concept to business with his 1998 Harvard Business Review article. People have been debating IQ versus emotional intelligence in leadership for years.

Emotional Intelligence 257

Emotional Intelligence Goleman Self-aware Audience 257

Women on Business

JANUARY 9, 2013

Keep it real: Too much self-promotion pushes audiences away. Put a little skin into your storytelling: Resist the back-patting and open up to your audience by revealing mistakes and struggles, doubts, growth and hard-fought lessons. Give readers room to form their own opinions of what you’re writing about.

Brand 244

Brand Advertorial Storytelling Media 244

Women on Business

DECEMBER 17, 2012

What are your favorite business books that you recommend to the Women on Business audience? There are books about leadership, marketing, technology, and more included in the bookstore, so there is something for everyone! Share them in the comments below.

Books 203

Books Audience Marketing Technology 203

Women on Business

OCTOBER 10, 2012

“Is the person you’re attempting to connect with your actual target audience? Erica Nicole of YFS Magazine explains three things you should do before you hand your business card to someone so the effort benefits you and the other person: 1. Never fail to qualify. Are they remotely interested in what you’re selling?

Magazine 257

Magazine Audience Development Company 257

Women on Business

MARCH 2, 2011

Rather, it’s a challenge no matter who your audience is. First and foremost – think about your who your audience is, what they already know, and what they care about. But if you know your audience, you have a much better chance at being successful in your presentation.

Audience 182

Audience Project Report Examples 182

Women on Business

AUGUST 6, 2012

Considering that women make or influence the vast majority of purchase decisions, you’d think that companies would make an effort to more effectively reach the female consumer audience. I wrote a series about brand positioning for marketing to women for Ask Your Target Market that offers some insight into this topic.

Marketing 190

Marketing Brand Audience Tips 190

Women on Business

FEBRUARY 23, 2013

I know she’s going to share some excellent insights with the Women on Business audience, and I can’t wait to start reading her content! You can learn more about Carolyn in her bio below. Please join me in welcoming her to Women on Business. About Carolyn K. Broner, Ph.D. Dr. Carolyn K.

Charisma 189

Charisma Team Audience Content 189

Women on Business

NOVEMBER 30, 2012

I’m excited to share it with the Women on Business audience! Prowess 2.0 organization dedicated to helping women in business. I just found this site today, and it’s filled with great resources for business women. Get the details: How to deal with changes outside of your control | Women in Business via www.prowess.org.uk.

Audience 180

Audience Tips Resources Article 180

Women on Business

JUNE 21, 2012

” Thank you to all of the amazing business women who contribute content to Women on Business and to our audience of readers who share our content, join the conversation, and make this an amazing online community!

Content 199

Content Audience Blog Course 199

Women on Business

OCTOBER 12, 2012

NEWS AND INSIGHTS UPDATE: At the 14th annual Wharton Women on Business Conference held earlier this month, successful Wharton women graduates shared tips and advice with the audience of aspiring business women. ” –Kimberly Kitchings, vice president of corporate and strategic planning program metrics for Cotton Inc.

Advice 197

Advice Career Strategic Planning Metrics 197

Women on Business

AUGUST 31, 2012

We can all spin our stories to sell the audience on how great our businesses are, and doing so is sometimes a great survival skill. Most people think about networking from the perspective of what they are going to say. Instead, think about networking in terms of what someone else might have to say to you. Honesty begets honesty.

PR 205

PR Audience Tips Career 205

Women on Business

OCTOBER 20, 2011

For example, WomenOnBusiness.com content is syndicated through Alltop.com and offline through Newstex.com where it is distributed offline through companies like LexisNexis, PR Newswire and Amazon Kindle to diverse academic, government, and professional audiences. Image: stock.xchng.

Press Release 186

Press Release PR Audience Diversity 186

Women on Business

DECEMBER 19, 2012

Brands need to embrace visual content to tell their stories in 2012 just like the global audience has. Images didn’t just enhance content anymore. In 2012, images were the content, and people loved it.

Brand 208

Brand Marketing Trends Content 208

Women on Business

MARCH 22, 2011

Ten years ago, a gentleman approached me after a presentation and told me that if I told the story about my grandma in the beginning of my speech instead of at the end, the whole thing would have made a lot more sense, and the audience would probably have liked me more… Liked me more? But that doesn’t mean that I think I’m any good.

Audience 187

Audience Survey Energy Positioning 187

Women on Business

FEBRUARY 24, 2013

In terms of what’s stressing Americans out, responses for younger audiences focused around work, money, and job stability while the older demographics were more stressed by health issues and how those problems affect themselves and their families. What’s Stressing Us Out?

Stress 231

Stress Report Maturity Audience 231

Women on Business

MARCH 13, 2012

The course covers social media strategy from a beginner to advanced level, including how to use social media to boost audience engagement and sales, measure ROI, increase workflow efficiencies, and more. The bootcamp is available online and on-demand, so you can start it anywhere and anytime.

Discount 174

Discount Media Execution ROI 174

Women on Business

SEPTEMBER 29, 2011

These schools need to make sure their marketing and information is showing that women can do it too, capturing the correct audiences and showing these young minds their options. There are so many young businesswomen, or entrepreneurs, sitting in every freshmen class.

Entrepreneur 173

Entrepreneur Audience Class Tools 173

Women on Business

DECEMBER 2, 2010

For some, say children (most likely his primary target audience), Buddy is an elf. It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences. What insights have you discovered about your target audiences that are ultimately driving your business?

Brand 215

Brand Press Release Discount Customer Loyalty 215

Women on Business

FEBRUARY 16, 2012

So it’s not a very reliable way to keep in touch with your audience, especially when you have something that you really want them to see and read! It’s all fine and good to get lots of fans on Facebook, but chances are most of those fans don’t read your updates. You probably get lost amongst all the other stuff coming through on Facebook.

How To 160

How To Audience Tools Energy 160

Women on Business

OCTOBER 4, 2012

Alaina Love asks The Little Pink Book audience to think about the karma they want to create as leaders. NEWS AND INSIGHTS UPDATE: If you believe in karma, then you believe that your actions today affect what you’ll experience and receive in the future.

Micromanagement 198

Micromanagement Leadership Audience Goal 198

Women on Business

JANUARY 13, 2013

Suze Orman Speaks to Women on Business Readers : Suze Orman speaks directly to the Women on Business audience about savings and retirement in a special video.

Finance 205

Finance Directory Video Tips 205

Women on Business

JULY 27, 2012

Jeanine Prime, PhD, Vice President of Research for Catalyst.org was surprised by comments made by former Fortune 500 CEO Jack Welch who addressed the audience by telling them their list of action items were all wrong.

Blog 202

Blog Welch Conference Audience 202

Women on Business

MARCH 3, 2011

Lee Unkrich, in his Toy Story 3, acceptance speech, thanked “audiences all over the world who came out in historic numbers.” I highly recommend crafting any remarks you might make, to ensure your audience feels spoken “with,” and not “at.”. 3 Rules for the Red Carpet.

Audience 162

Audience Reference Video How To 162

Women on Business

JUNE 30, 2011

When I’m invited to speak, I ask the audience: Are you in a position where the things you care about matter and are given a central role? Are you able to put your passion in to play in your current positions? What does your passion and how you apply it to your work say about you?

Execution 191

Execution Audience Survey Positioning 191

Women on Business

APRIL 14, 2011

Facebook is a powerful tool to use to build your audience, establish yourself as an expert in your field and spread your big message to the people you are meant to serve. She loves all things Facebook and being able to help business owners learn how to build an active audience to grow their business through Facebook.

Newsletter 193

Newsletter Audience Learning-by-Doing Webinar 193