Rich Gee Group
APRIL 13, 2023
In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. To apply the liking principle ethically, focus on building genuine connections and finding common ground with your audience.
Coaching Tip
APRIL 1, 2013
Grant’s research, which has generated broad interest in the study of relationships at work and will be published for the first time for a popular audience in his new book, “ Give and Take ,” starts with a premise that turns the thinking behind those theories on its head.
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First Friday Book Synopsis
MARCH 19, 2011
Resonate: Present Visual Stories That Transform Audiences Nancy Duarte John Wiley & Sons (2010) How and why to create significant, sincere, and enlightening moments during presentations that “drive the big idea home” Don’t be deterred by the shape of this book (I was) and incorrectly assume that it is heavy on packaging and light on [.].
Strategy Driven
NOVEMBER 7, 2011
In his book entitled Influence by Robert Cialdini he explains that one of the most influential words in the English language is ‘because’. Here are a few more tips: Present information in small chunks, and check in with the audience. Look for visual cues from the audience: non-verbal signals of approval or disapproval?
Harvard Business Review
OCTOBER 18, 2016
In other words, a memorable introduction is like a commercial: it should engage and persuade the audience to listen to the speaker. Embrace mystery: Start by framing a challenging problem that is relevant to this audience, that isn’t easily resolved, and that the speaker will be addressing. Chris Anderson.
Harvard Business Review
OCTOBER 10, 2014
Traditional influencing theory — as expounded, for example, by Robert Cialdini in Influence: The Psychology of Persuasion — offers “invoking authority” as a way to persuade others to support things that are new to them. PILOT PROJECT: Another of the major methods of persuasion outlined by Robert Cialdini is the “principle of consistency.”
Harvard Business Review
JUNE 1, 2017
Robert Cialdini identified six principles of persuasion that can be used in any setting. Audiences need to clearly see what emotion the leader is trying to convey. You can also use emotions to make appeals. If you consider emotional appeals the work of unsavory salespeople, think again.
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