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Knowing Your Territory: Can You Make a Living Podcasting?

Strategy Driven

While it may take time to build an audience that will attract the attention of a potential advertiser, it is the best way to earn a profit. Typically, advertisements are sold by CPM, or cost per mille. The average rates for podcast advertising are about $18 for a 30-second CBM and $25 for a 60-second CPM.

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How Much Does Geofencing Marketing Cost? A Helpful Guide

Strategy Driven

With geofencing, you can target exact audiences in precise areas and drive sales your way. Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions. Geofencing campaigns usually charge rates between $15 to $17 CPM.

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The High Price of Low-Cost CPMs

Harvard Business Review

Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. But trafficking in low CPMs has become dangerous. Our research suggests that up to half of paid media impressions fail to reach a marketer’s target audience. Ads that miss the target audience. Ads that don’t fully load.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. And since you usually pay on a CPM basis, you get tons of free impressions.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. And since you usually pay on a CPM basis, you get tons of free impressions.

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Who Rules the Web Now?

Harvard Business Review

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Owning the audience is an imperative. The Google search window gives it the capability to direct the distribution of audiences and thus revenues across other websites. Fourth, monetizing audiences requires analytics.

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