Strategy Driven

FEBRUARY 29, 2024

Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1. When your logo is printed on everyday items such as T-shirts, mugs, or tote bags, it turns your customers into walking billboards, exposing your brand to a wider audience. So, why wait?

Merchandising 93

Merchandising Brand Customer Loyalty Marketing Mix 93

Strategy Driven

JANUARY 25, 2024

Unleashing the Potential of Product Sampling Beyond being a mere giveaway, product sampling stands as a potent marketing tool , facilitating a direct and personal connection with the target audience. It facilitates targeted marketing efforts, efficiently allocating resources to reach the most responsive audience.

Tactics 104

Tactics Sample Loyalty Management 104

Strategy Driven

SEPTEMBER 2, 2019

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. Where you used to define personas and find the right publication or TV programme that fit your audience, it seems that these rules don’t apply to the online world. Out with the Old. Take display and video ad formats, for example.

Advertising 57

Advertising Marketing Audience Video 57

Tanveer Naseer

FEBRUARY 12, 2013

Always understand the marketing mix between digital marketing and digital branding. Apply CPA calculations (on a per online channel basis) for digital marketing activities where relevant. Where are we getting the best return on our “digital dollars”? Do we have a strong online presence/brand?

CPA 273

CPA Organization Succession ROI 273

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. By testing your marketing campaign, you gain more time, money and experience for future projects. Has Email Marketing Become Obsolete? Even though we are bombarded with thousands of emails per.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

JULY 15, 2014

Making these past and present narratives accessible to current and future audiences is an important role because it captures the spirit of the organization and uses that to develop an even stronger brand. Given the skills and span of responsibility required, this function should sit in the marketing department.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

DECEMBER 24, 2015

For example, Maersk Line, one of the world’s biggest container and bulk shipping companies, has made social media an integral part of its marketing mix by leveraging more than 30 local and global social media accounts. Identify your key audience and goals to achieve. What do you want your social media program to do?

B2B 8

B2B Media B2C Marketing 8