Decker Communication

SEPTEMBER 22, 2022

My current work includes assisting C-level keynotes, All Hands preparation, prepping leaders for TV, PR videos for large manufacturers, change management efforts, podcast prep, and Board of Directors meeting prep. It’s easy to forget to drop the guard, relate, meet the audience where they are, and talk through.

Audience 111

Audience Meyer Self-aware PR 111

Strategy Driven

FEBRUARY 14, 2023

When you finish writing your press release, you can submit it to thousands of media outlets for consideration through PRWeb or PR Newswire. This research will give you some insight to help you write a pitch highlighting why their audience wants to hear your story and how you can provide value.

Media 111

Media Press Release Brand Audience 111

Strategy Driven

DECEMBER 2, 2020

As search engines continue to give us better ways to reach our audience, marketers use various methods to remain visible online. Page Rankings (PR) is a benchmark that evaluates each ranking of a website in search engine as set by Google. Pages with high PR often have better authority than the ones with lower or zero PR.

Quality 66

Quality PR Engineering Content 66

Chart Your Course

AUGUST 28, 2017

Understand Your Audience. Before you can communicate with your audience about the rumor, you need to first understand your audience. By researching in detail your audience and their reaction to the rumor, you will be to address it most effectively. How do they perceive the rumor? What do they value most in your brand?

Tips 100

Tips Audience Reputation PR 100

Strategy Driven

FEBRUARY 23, 2021

Ultimately, though, your company will only ever appeal to certain audiences. This will increase your appeal to audiences that want to lead eco-friendly lives. And if you gain positive PR on the back of it, you can stretch your reach in style. Here’s all you need to know. Know Your Niche.

PR 82

PR Brand Audience Marketing 82

Strategy Driven

APRIL 27, 2020

While digital marketing is excellent for raising awareness of your business to a broad audience, offline marketing techniques are a useful tool for promoting awareness on a local level. However, raising the profile of your business and boosting recognition of your brand requires a combination of both offline and online marketing techniques.

Marketing 91

Marketing PR Audience Tools 91

Strategy Driven

DECEMBER 7, 2021

Whereas buying followers can help you fast-track your Instagram growth strategy, you must invest in quality content to stay relevant and connect with your audience. Just like Tiktok and Instagram, you can leverage the power of videos and images to grab the attention of the target audience. Engage with the audience. Conclusion.

Brand 114

Brand Content Audience Follow-up 114

Women on Business

AUGUST 31, 2012

We can all spin our stories to sell the audience on how great our businesses are, and doing so is sometimes a great survival skill. However, I find that ditching the PR pitch and honestly talking about my challenges has saved my business more than once. Honesty begets honesty. Everyone has something interesting to impart.

PR 205

PR Audience Tips Career 205

Women on Business

OCTOBER 20, 2011

For example, WomenOnBusiness.com content is syndicated through Alltop.com and offline through Newstex.com where it is distributed offline through companies like LexisNexis, PR Newswire and Amazon Kindle to diverse academic, government, and professional audiences. Image: stock.xchng.

Press Release 186

Press Release PR Audience Diversity 186

Women on Business

NOVEMBER 23, 2010

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.

Press Release 184

Press Release Audience Discount PR 184

Lead Change Blog

DECEMBER 2, 2016

Focusing on resiliency, Eileen has found great synergy with health care audiences and long term care, educators (as an award-winning educator, she went from teaching kids to grown-ups—who are still like kids), and women’s leadership groups. I quit and never looked back. That was 36 years ago!”

Health Care 150

Health Care PR Micromanagement Audience 150

First Friday Book Synopsis

JULY 23, 2014

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s

Word of Mouth Marketing 80

Word of Mouth Marketing PR Committee Wilde 80

Strategy Driven

APRIL 22, 2021

In some cases, you might also be asked to participate in PR efforts, giving press interviews or meeting with government officials. Think of these events as opportunities to put your business in front of new audiences. You are responsible for the administration of the funds, and must stick with the plan you outlined in your application.

Venture Capitalist 123

Venture Capitalist Exit Strategy PR Self-aware 123

Eric Jacobson

JUNE 21, 2023

However, leaders and their brand marketing/marketing/PR teams must have a “social media strategy” that aligns with their overall marketing plan for response and engagement, or the communication with their audiences will fail. And you never, ever want to confuse your audiences because they may go to the competition!

Brand 65

Brand Leadership Marketing Strategy Media 65

Tanveer Naseer

JUNE 19, 2012

There’s no question that social media is becoming an important channel through which organizations can share and converse with their audience, as well as attract potential new customers for their products/services. But how can organizations successfully navigate this growing field to order to ensure an ROI from their online efforts?

Media 230

Media Organization PR ROI 230

Women on Business

JANUARY 11, 2011

Tell the producers how you are going to be able to help their audience. When drafting your pitch, don’t make it salesy. Make it informative and entertaining. Know the TV’s market. Don’t bore them with how great you are. Watch a couple segments to see what type of topics are covered. Are they looking for health experts?

Press Release 157

Press Release PR Discount Magazine 157

Women on Business

DECEMBER 2, 2010

For some, say children (most likely his primary target audience), Buddy is an elf. It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences. What insights have you discovered about your target audiences that are ultimately driving your business?

Brand 215

Brand Press Release Discount Customer Loyalty 215

Strategy Driven

NOVEMBER 18, 2019

Gen Z is set to have the buying power in the palms of their hands for at least the next ten years, so if your business is to survive throughout the ‘20s, you’re going to have to consistently find a way to appeal to this young audience. To do that, you’re going to have to advertise your company in a way that engages and interests them.

Advertising 51

Advertising Reputation PR How To 51

Great Leadership By Dan

DECEMBER 22, 2016

Seventh Generation’s commitment to authenticity is so strong that communications manager Brandi Thomas actually has proud memories of this blunder: “As a PR person, I don't always get to call the Wall Street Journal to tell them I want to share one of our mistakes, so this story is one my favorites," she told me recently.

How To 120

How To Customer Loyalty Short-term PR 120

Strategy Driven

SEPTEMBER 18, 2021

They could create a complete PR nightmare that sends customers running. The owner may choose to make changes to the product line that will make the products unappealing to their target audience. With each turn, the business owner will take part in activities that do not keep the company in a positive light.

PR 99

PR Stress Operations Productivity 99

Harvard Business Review

JANUARY 19, 2012

Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. Also, some PR professionals are terrific, but the majority commit the following three mistakes with regularity.

PR 15

PR Press Release Public Relations Media 15

CEO Blog

NOVEMBER 8, 2011

Probably most valuable are the anecdotes he brings from his careers in acting and PR: they captivate your attention in while you’re reading them, they demonstrate his points (i.e. > As leaders—and each of us are—we need to know our own passions and those of our audience (i.e. Show—don’t tell”), and they’re memorable.

Review 140

Review PR Document Audience 140

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. Here’s how: Search and Research Examine your existing clients and see how that translates into potential prospects.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

APRIL 12, 2018

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves.

PR 9

PR Diversity Public Relations CEO 9

Strategy Driven

APRIL 25, 2019

Today, businesses of all kinds rely on releases originating from Violet PR and similar agencies to get the word out about important news. All that it takes to do so, in the end, is to recognize the intended audience for a press release and to account for it.

Press Release 57

Press Release Cost PR Audience 57

Women on Business

FEBRUARY 6, 2013

Don’t kid yourself, there’s nothing good about bad PR. Even one body language misstep can leave your audience with a negative impression. Maybe not at the same moment or on the same day, but if someone is spending their valuable time to hear your story, don’t snub them. Let them fall on their own. And, do it humbly.

Media 232

Media Advertorial Press Release PR 232

Women on Business

JANUARY 18, 2013

So if your audience has style, and wants to know where to find more, lead them to it. Along with showing a little creativity in your marketing, you also need to show off your PR skills. Sure, a website isn’t everything, but in the current climate, it is your primary connection to a potential sale.

Public Relations 255

Public Relations Media PR Bottom-up 255

Strategy Driven

DECEMBER 1, 2020

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. PR and Collaboration through influencers. Although the contemporary marketing is all about Instagram and Facebook marketing.

USP 73

USP Marketing Advertising Brand 73

Strategy Driven

MARCH 2, 2024

Micro-influencers, typically defined by having smaller but more engaged audiences, can sometimes offer higher ROI than their mega-influencer counterparts. Social media analytics tools can help you to research and identify influencers that cover these elements and best resonate with your target audience.

Influence 93

Influence Media Marketing Strategy 93

Tanveer Naseer

AUGUST 18, 2015

I was helping a global software executive prepare for a large industry event, alongside two team members – one from PR and one from marketing. The way we identify natural lightness is on video – so whenever you can – get a video of yourself so that you can see the way you come across to your audience.

CEO 100

CEO Bottom-up PR Audience 100

Strategy Driven

FEBRUARY 11, 2020

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. PR and Collaboration through influencers. Although the contemporary marketing is all about Instagram and Facebook marketing.

USP 68

USP Marketing Brand Advertising 68

Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. In my last few posts, I’ve talked about LinkedIn for business (link) , Facebook for business (link) , and social networking in general.

Press Release 100

Press Release Discount PR Blog 100

Women on Business

DECEMBER 17, 2010

LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.

Media 198

Media Press Release Discount PR 198

Lead Change Blog

MARCH 25, 2016

Spin: When you portray facts with the intent to create a specific impression or inspire a specific action, you walk a fine line between reporting news and manipulating your audience. Curation: When you purposely omit or edit facts to make a message more palatable, you erode trust. Listeners detect when they are not getting the full story.

Media 150

Media Report Video Article 150

Women's Leadership Exchange

MAY 16, 2010

Do research on what your target audience wants and be willing to really shake up your business. So if my company can deliver to our audience valuable keynotes, workshops, networking, resources and exhibits on our customers? s a great opportunity for PR. Most important of all - I learned to be willing to change my company?s

Business Model 70

Business Model Conference PR Learning-by-Doing 70

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Value Proposition: What are you really offering your clients? What solutions are you selling? What makes you different than your competition? Looking at your company from your clients’ eyes will give you perspective on what’s important to them.

Press Release 157

Press Release Discount PR Long-term 157

Chartered Management Institute

NOVEMBER 15, 2023

Catch up on the webinar: Sarah Tam, the Centre’s managing commitment member and PR & media chair, shared insights from UNESCO’s ‘Future of Education’ report, as well as the Peace Centre’s survey. Together, they offered advice to fellow learners and prospective applicants in the audience who are looking to attain the CMgr status.

Webinar 98

Webinar Education Conference Industry 98