Harvard Business Review

JUNE 2, 2014

PepsiCo CEO Indra Nooyi is leading a course correction (no scandal involved) after some analysts said she had taken her eye off the core product and thus should tender her resignation. Soon after becoming CEO of General Motors, Mary Barra faced revelations about extensive automotive defects and deaths attributed to them.

Crisis 8

Crisis Automotive Crisis Management CEO 8

Harvard Business Review

OCTOBER 26, 2016

Soon after, it halted production and scrapped the product entirely. What is worse, these switches could take hold beyond smartphones as consumers join the Apple product ecosystem. How concerned should Samsung be about the long-term harm to its brand from the Note 7 crisis? The same is true of Samsung.

Long-term 8

Long-term Crisis Brand Automotive 8

Harvard Business Review

MARCH 20, 2014

Fox Business reported , “Barra found out about a review of the Cobalt in December, when she was still head of GM’s global product development.” Fact 5: Product assurances. Barra further promised to repair all broken vehicles (and to double the number of product reviews). In fact, it’s more dramatic than that.

Report 8

Report Learning-by-Doing Crisis Management CEO 8