HR Digest

FEBRUARY 26, 2024

Reports indicate that the company will soon lay off up to 1,500 employees of their current active workforce. News of the restructuring efforts followed the fourth quarter and full-year 2023 Expedia earnings call where the company actually presented pretty strong performance numbers.

Resources 105

Resources B2B B2C GAAP 105

Coaching Tip

SEPTEMBER 30, 2011

One of the biggest differences between B2B and B2C worlds is marketing. B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. By Guest Author Sean Geehan.

B2C 95

B2C B2B Marketing CIO 95

Strategy Driven

SEPTEMBER 18, 2021

Are you thinking about starting an online company ? There are various elements that you will have to get right here that should help separate your company from the rest of the crowd. A high-quality company will want to get to know your brand and understand your current position on the market before they provide you with a direct quote.

Company 111

Company Succession B2B Budgeting 111

Strategy Driven

DECEMBER 29, 2022

In this article, we’ll detail the steps you’ll need to take to get your new company off the ground. Coming up with a sensible business plan is the first thing you’ll need to do if you’re serious about starting your own heavy-duty parts company. Create a Company Website and Hire Employees. Come Up with a Viable Business Plan.

Supply Chain 114

Supply Chain B2C B2B Proposal 114

thoughtLEADERS, LLC

OCTOBER 10, 2022

Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company. Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders.

Brand 90

Brand B2B Organization Globalization 90

The Horizons Tracker

JULY 29, 2021

A few years ago a report by SAP revealed that while 84% of companies think digital transformation is vital to their business, just 3% were satisfied with the transformation they had achieved to date. That’s the finding of research from INSEAD that has informed a new guide to B2B digital transformation.

B2B 143

B2B How To Maturity Technology 143

Strategy Driven

FEBRUARY 1, 2023

Loyalty campaigns are equally effective with B2C and B2B customers. B2B loyalty software such as this one helps businesses segment and target customers using specific campaigns via SMS, email, and an onsite inbox. Your best-performing sales teams should always be rewarded, as they are a valuable asset to the company.

B2B 116

B2B B2C Price Loyalty 116

Strategy Driven

FEBRUARY 4, 2021

Sales software is helpful to collect data and insights for companies by using external or internal data to expand sales and increase sales processes. It should also be functional to search lists of companies, find potential customers, and use contact information to reach them. Insideview. LinkedIn Sales Navigator.

Software 87

Software B2B CRM ROI 87

Strategy Driven

APRIL 7, 2021

Retail companies can also focus on B2B sales within a particular business niche however, so that’s something that you might want to explore too. It definitely takes some of the hard work out of getting your very first business off the ground. Selling directly to the public is one common way to form the premise of your business.

Business Model 65

Business Model Franchising Retail Company 65

Strategy Driven

JULY 14, 2023

An example of this would be if you’re looking to arrange a networking event to raise awareness of your new line of products and essentially, to pitch these new products to potential B2B (business to business) clients.

Merchandising 100

Merchandising Tips B2B Budgeting 100

CEO Insider

AUGUST 7, 2020

Some B2B tech companies think that in such a crisis situation, no one will be buying their solutions – this is how they end up jeopardizing their long-term market share. However, the companies that put customer needs under the microscope and nimbly […].

Reputation 106

Reputation Brand B2B Licensing 106

CEO Insider

JANUARY 27, 2022

For B2B companies, being metaverse-ready means building the capability to digitally engage with customers in a multi-person immersive environment.

B2B 59

B2B Magazine Participative Environment 59

Let's Grow Leaders

APRIL 10, 2023

You joined your company as a kid (Tommy). I (Karin) had a boss who thought I lacked the business savvy for leading a B2B sales organization. Instead, here are some good options: I care deeply about this company and I want to make as big of a contribution as possible. Or maybe they don’t value what you do.

How To 234

How To Maturity Learning-by-Doing B2B 234

Strategy Driven

FEBRUARY 5, 2021

Blog posts and other company news can be shared through messages. B2B SMS marketing is on the rise: B2B marketing uses SMS for interacting with the customers and it’s in rise in 2021. Well, the amount of SMS used by B2B is always lesser than B2C. E- Mail and SMS promotion can be combined.

Trends 81

Trends Marketing B2B B2C 81

Strategy Driven

NOVEMBER 27, 2020

That’s why it’s important to work the right way, with strong B2B relationships and effective outsourcing strategies. That way, your company can devote its attention elsewhere, focusing on the core processes that jettison you forward into a prosperous future. Do you want access to intricate user analytics?

Outsourcing 101

Outsourcing Media B2B Reputation 101

Strategy Driven

APRIL 22, 2021

In B2B, too, most of the marketing activity has gone digital So what do we identify? The big advertising companies have identified this and lowered advertising rates during the crisis. Now, even in B2B, contact is also made through social networks, including requests for technical specifications and quotes. Where is it located?

Marketing 65

Marketing B2B Planning Advertising 65

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 28

Marketing Strategy B2C B2B 28

Leading Blog

FEBRUARY 1, 2020

And what if companies roll out new products or introduce new customer experiences without running these experiments? It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? In B2B and B2C?

Books 328

Books Leadership B2C B2B 328

Harvard Business Review

FEBRUARY 6, 2024

But B2B companies often are disappointed with their results. This article provides a process that can make a big difference in helping companies do a better job of choosing early users and harvesting valuable information. Early user programs are critical to the success of products.

B2B 21

B2B Productivity Products Article 21

Strategy Driven

APRIL 19, 2020

Here are B2C, C2C, C2B, and B2B marketing strategies that you can adapt in your business. This B2B marketing strategy has to be driven by information over anything else and never actually know your consumers, your marketing plan is as great as guessing. Some companies are built only on the backs of social networking.

Marketing Strategy 75

Marketing Strategy Marketing Strategy B2B 75

Strategy Driven

JULY 12, 2021

The best companies embrace rapid advancements in technology as a part of their corporate infrastructure. Specific AI tools have become essential in modern business and are almost a requirement for your company. These AI apps are now used daily by many companies. As a company, it is vital that you seek some branding.

Strategy 123

Strategy Advertising Engineering Brand 123

Strategy Driven

SEPTEMBER 22, 2020

B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 It’s a huge market when we take B2B and B2C online sales together. At the heart of SEM is a company’s SEO (search engine optimization) strategy.

Skills 99

Skills B2B Engineering Directory 99

Managing Communities

SEPTEMBER 23, 2013

Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: [link] I apologize for the trouble. For more details, please read my post on the matter. Community Cultivation'

B2B 80

B2B Company 80

Strategy Driven

SEPTEMBER 18, 2020

Similarly, you may require a network architect to create a new infrastructure for your company but a cloud engineer to migrate your systems. Whether you’re a B2C start-up, a growing B2B business or a medium-sized firm that’s ready to expand, you can access the custom services you need when you outsource your IT support requirements.

Outsourcing 90

Outsourcing B2C CRM B2B 90

HR Digest

JANUARY 9, 2022

B2B Marketing. Your resume is an important reflection of you and what you can offer to a potential company —don’t let anything slip through the cracks. Task delegation . People management . Dealing with stress. Technological savviness. Six Sigma techniques. Porter’s Five Forces. Data analysis. Web analytics. A/B Testing.

Skills 111

Skills Six Sigma Porter B2B 111

Chart Your Course

NOVEMBER 15, 2018

All but 2 percent of Fortune 500 companies maintain a LinkedIn presence. But successful companies don’t just use LinkedIn for recruiting. LinkedIn is also invaluable as a platform for establishing your company’s online profile, developing networking partnerships, and maintaining contact with employees.

B2B 100

B2B Audience Entrepreneur Content 100

Let's Grow Leaders

JANUARY 20, 2016

That’s why so many companies are moving away from traditional sales roles and teaching their teams to be “consultants,” “strategic partners,” and “solutions architects.” Yes, I know that most B2B sales take at least 7 touch-points before the decision maker takes action. It was “Sarah.”

Team 180

Team White Paper B2B Loyalty 180

Harvard Business Review

JUNE 7, 2018

Poor pricing practices are insidious — they damage a company’s economics but can go unnoticed for years. Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. Glasshouse Images/Getty Images. What Pricing Leaders Do Differently.

B2B 10

B2B Price Survey Company 10

Harvard Business Review

NOVEMBER 8, 2016

Outbound B2B sales are becoming less and less effective. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. First, three out of four B2B buyers rely on social media to engage with peers about buying decisions.

B2B 18

B2B Forrester Media Content 18

Strategy Driven

MARCH 25, 2019

When referring to interactions between two companies, it’s usually referred to as B2B or B to B. The main point is that it refers to business conducted between two companies as opposed to a company and individual customer. Bounce Rate.

Marketing 50

Marketing B2B B2C Reference 50

Strategy Driven

MAY 24, 2021

Brainstorm your company name. You should have a clear idea of the kind of entity your business will be in order to register your company. Would it be a sole proprietorship, partnership, corporation or limited liability company? Companies that have a good company culture have a 4X higher revenue.

Exit Strategy 132

Exit Strategy CRM USP Marketing Strategy 132

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Marketing 20

Marketing Productivity Products Strategy 20

The Horizons Tracker

OCTOBER 23, 2021

In this article, I’ll share those lessons and hopefully give helpful insight on how to keep your company off the operating table. The very first step is to diagnose why your company isn’t growing, and critically, to do this objectively! One of our portfolio companies was targeting large enterprise clients who were generally B2C.

Price 83

Price B2C Objective B2B 83

Strategy Driven

FEBRUARY 18, 2020

Several companies have gone headfirst into the plant-based meat industry. Instead of making something that only appeals to a specific group of people, companies realized that plant-based meat can be an addition, or an actual replacement to real meat. This isn’t a flash in the pan, and led to a strong showing in new food innovations.

Development 83

Development Price Brand B2B 83

Harvard Business Review

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 8

B2B Schein Forrester CRM 8