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Reimagining B2B Brand Awareness Through Real Faces: How it Benefits Organizations

thoughtLEADERS, LLC

Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company. Read the rest of this post at thoughtLEADERS, LLC: Leadership Training for the Real World.

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6 Competencies Your Sales Team Must Master

Let's Grow Leaders

That’s why so many companies are moving away from traditional sales roles and teaching their teams to be “consultants,” “strategic partners,” and “solutions architects.” Train them to ask strategic open-ended questions and truly listen to the response. It was “Sarah.”

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10 Elements of an Outstanding Customer Service Culture

Skip Prichard

Company culture is a hot topic of business discussion, dilating a lot of pupils and inducing heavy breathing in the board room. Bean, Mayo Clinic, MOD Pizza and Bob’s Red Mill to the layer of B2B companies whose names are lesser known but equally great – I can assure you that flashy perks have little to do with performance.

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Understanding Marketing Jargon To Improve Your Business

Strategy Driven

This is essentially multilevel or a direct selling method where independent-agents distribute goods and services while simultaneously building and managing their own sales force by recruiting and training other agents. When referring to interactions between two companies, it’s usually referred to as B2B or B to B. Bounce Rate.

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Impressive Skills to Put on a Resume

HR Digest

B2B Marketing. Your resume is an important reflection of you and what you can offer to a potential company —don’t let anything slip through the cracks. Task delegation . People management . Dealing with stress. Technological savviness. Six Sigma techniques. Porter’s Five Forces. Data analysis. Web analytics. A/B Testing.

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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business Review

Poor pricing practices are insidious — they damage a company’s economics but can go unnoticed for years. Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. Glasshouse Images/Getty Images. What Pricing Leaders Do Differently.

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business Review

Outbound B2B sales are becoming less and less effective. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. First, three out of four B2B buyers rely on social media to engage with peers about buying decisions.

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