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Top 5 Business Marketing Strategies

Strategy Driven

Here are B2C, C2C, C2B, and B2B marketing strategies that you can adapt in your business. This B2B marketing strategy has to be driven by information over anything else and never actually know your consumers, your marketing plan is as great as guessing. Utilize social media. So, here are some of them. Niche-Driven Strategy.

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Why Professional Development Is Important

Strategy Driven

Applying the knowledge you get through training or participation at seminars and conferences in your organization contributes to its development. Tiffany Harper is an experienced writing guru who’s been working in the B2B sector for several years now. About the Author.

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In Sales, Social Media's Indirect Benefits Matter Most

Harvard Business Review

There's no better place to get a sense of the potential downside of social media for business than in B2B sales environments. Even if companies do make these investments, and the effort results in reps' being better able to negotiate social media's chaotic terrain, there still might not be much to show in terms of higher sales.

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Confidence, Respect, Trust and Professionalism #cipd12

Rapid BI

By the end of day 2 of the annual CIPD conference, there were some underlying trends that I have been increasingly aware of and felt that rather than blog about a particular session or speaker, that these themes should not get lost between the cracks. For those of us in b2b and thing this analogy is irrelevant – think again.

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The Growing Power of Inside Sales

Harvard Business Review

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

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Get More from Your Event Spending

Harvard Business Review

Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms. The Dreamforce 2014 homepage had a calculator that provided users with the projected ROI that their respective companies would gain from their presence at the conference.

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Improve Your Resume by Turning Bullet Points into Stories

Harvard Business Review

Communicate across logos, taglines, ads, marketing, trademarks, media, trade shows, and conferences.” I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M ” Résumé Story. 75M to more than $14.5M in four years.

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