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Improve Your Leadership Skills with Better Planning and Decision-Making

thoughtLEADERS, LLC

I recently sat down with David (Ledge) Ledgerwood from the Leaders of B2B podcast to discuss improving leadership skills through better planning and decision-making. On this episode of the Leaders of B2B podcast, David Ledgerwood and I discussed some leadership lessons that can help B2B business leaders become more successful.

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How Do You Create Customer Loyalty? (Video with Shep Hyken)

Let's Grow Leaders

10:49 Put it in writing, communicate it over and over, train everyone to it, role model it, keep everyone in alignment, defend the culture, celebrate it when it works. “Client” implies some type of ongoing relationship – B2B. Seven principles including: 8:47 Everyone in it to win it. 19:14 Clients vs customer.

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Reimagining B2B Brand Awareness Through Real Faces: How it Benefits Organizations

thoughtLEADERS, LLC

Read the rest of this post at thoughtLEADERS, LLC: Leadership Training for the Real World. One way to do this is by presenting people with opportunities to be recognized for their expertise: this not only nurtures outstanding results by building confidence among employees but also boosts the visibility of the brand.

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Why Are Video Devices Becoming More Popular?

Strategy Driven

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. It’s often used to play games, but it’s also used by businesses to support sales, facilitate training, and communicate remotely. The critical technologies making this possible are lowering latency and enabling remote access to video content.

Video 90
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6 Competencies Your Sales Team Must Master

Let's Grow Leaders

Train your team to understand the value proposition behind: “I’m not sure this is the best solution for you right now, may I recommend…(insert competitors name here).” Train them to ask strategic open-ended questions and truly listen to the response. Knowing When To Walk Away. Asking Great Questions.

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business Review

Outbound B2B sales are becoming less and less effective. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. First, three out of four B2B buyers rely on social media to engage with peers about buying decisions.

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Understanding Marketing Jargon To Improve Your Business

Strategy Driven

This is essentially multilevel or a direct selling method where independent-agents distribute goods and services while simultaneously building and managing their own sales force by recruiting and training other agents. When referring to interactions between two companies, it’s usually referred to as B2B or B to B.