Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. This will enable businesses to engage, educate, and connect with a large audience. It’s often used to play games, but it’s also used by businesses to support sales, facilitate training, and communicate remotely.

Video 96

Video B2C B2B Brand 96

Eric Jacobson

JANUARY 15, 2012

I met Debbie a few years ago while we worked together on a training committee for MicroMentor , a nonprofit that connects small business owners with business mentors. Currently, Debbie is a brand marketing and social media consultant to small businesses and nonprofits in California.

Marketing 72

Marketing Real Estate B2C B2B 72

Harvard Business Review

OCTOBER 21, 2013

The vans are also used to provide education and training. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center. The expectation is not that the visit will end with the ka-ching of a cash register.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

APRIL 10, 2013

The best social salespeople build out their online presence by sharing pertinent education and work experience information, connecting to their customers (who can provide references), and participating in relevant LinkedIn Groups. For example, people don''t want to hear from a mortgage broker until they are ready to buy a house.

B2C 8

B2C B2B Human Capital Media 8

Eric Jacobson

DECEMBER 8, 2014

Buyers no longer depend on salespeople to provide information and educate them on products or solutions -- Buyers now have extended number of places they can get this information 67 percent of B2C companies surveyed use Facebook to generate leads (Webmarekting123) 60 percent of best-in-class companies train salespeople in how to engage in online conversations (..)

Skills 66

Skills B2C How To eBook 66

Eric Jacobson

JANUARY 20, 2014

If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 79

B2C How To Media Survey 79

Eric Jacobson

OCTOBER 29, 2015

If you don't yet believe the power of social selling, consider these stats and realities from Belew's book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 50

B2C Survey Media eBook 50