Harvard Business Review

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. For example, consumers can opt-in to receive an e-book that addresses some of their unique industry challenges.

B2B 8

B2B How To Compliance B2C 8

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Here’s an example. The goal was to jointly reinvent the customer’s data management system. Unfortunately, it seldom turns out that way. This doesn’t always happen.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Marketing then partnered with sales to reset customer acquisition goals at each micromarket, basing them on each market’s potential.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

APRIL 2, 2015

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins.

B2B 8

B2B Consensus B2C Customer Loyalty 8

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your customer metrics must correlate with financial and strategic goals. Processes and tools for understanding root causes. A clear link to financial and strategic outcomes.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

DECEMBER 13, 2017

Some examples of these competencies include: Conducting customer interviews and user testing. For example, Google requires PMs to pass a technical skills test regardless of what product they’ll work on. VMotion at VMware was a great example of this. Running design sprints. Feature prioritization and roadmap planning.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. The results were dramatic: the following year, the company reached its annual sales goals three months into its fiscal year. Take, for example, the CEO of a large U.S. You must slash the price of your product or service by 50%. Alter Your Point-of-View.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

N2Growth Blog

NOVEMBER 30, 2010

Stale methodologies and disciplines simply die a slow and very painful death, and it is my contention that the overwhelming majority of sales processes I see in today’s marketplace are just that…stale. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 390

Blog Ryan B2C Brand 390

Harvard Business Review

NOVEMBER 19, 2013

Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. For example, Dorjee Sun , one of the entrepreneurs brought in to Kuoni, has been starting companies since he was 19.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

DECEMBER 24, 2015

That’s because not all social media discussion revolves around B2C products. One study found that 62% of respondents said they’d purchase products or services from a B2B company after reading a positive review, while only 42% said they’d purchase from a B2C company after reading a positive review.

B2B 8

B2B Media B2C Marketing 8

Lead Change Blog

JUNE 12, 2018

The chances are you’ve already read articles which were planned using the process of thought leadership marketing. The goal of thought leadership marketing is not to create sales heavy content, but to provide an entry point to your business by branding yourself as an expert.’ – Outbrain.com. Back to our bricks-and-mortar example.

Marketing 238

Marketing Leadership B2C Brand 238

Miles Anthony Smith

NOVEMBER 7, 2019

The answer to that depends on your goals, budget, etc., This article by Mike McManus of Marketing Labs is one solid example. Krypton IT Services Unlike other agencies, they don’t complicate the process. Another piece of advice is to set measurable goals. 1) That more is better. It isn't about quantity.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MAY 9, 2012

For example, many organizations have created separate social divisions in the same manner that ecommerce divisions were established a decade back. For example how you share information with a supplier may be different than what you can tell an internal employee. The goal is to inspire action through context, catalysts, and currencies.

B2C 15

B2C Early Adopters B2B How To 15

Harvard Business Review

OCTOBER 27, 2015

The goal of the Digital Single Market is an ambitious one: to deliver by the end of 2016 the equivalent of US$ 471 billion per year to the regional economy and 3.8 By many measures, the UK is ahead of the others in terms of its digital foundations and sophistication; for example, the proportion of retail in the U.K. million jobs.

Crisis 8

Crisis McKinsey Policies Globalization 8