Harvard Business Review

SEPTEMBER 25, 2018

Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior. Building an Effective Influencer Strategy. For example, consider Dez Blanchfield , whom I interviewed.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

APRIL 18, 2011

[This post is part of Creating a Customer-Centered Organization.]. The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. The customer's voice has a new champion sitting at the highest levels of power in companies.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula.

B2B 8

B2B B2C FAQ Transportation 8

Harvard Business Review

JULY 31, 2012

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. In fact, we've found that micromarket strategy is perhaps the most potent new application of big-data analytics in B2B sales. Yet the payoff is huge.

B2B 14

B2B Chemicals Analysis B2C 14

Harvard Business Review

APRIL 26, 2011

This post is part of Creating a Customer-Centered Organization. Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. After defining the passenger services strategy, Engine and ANA designed a set of service offerings that supported the three airport behavioral roles.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

NOVEMBER 5, 2015

This use metric has a positive and significant effect on both outcomes even after controlling for marketing analytics spending, product vs. service, and B2C vs. B2B. We have found that companies that invest time and energy focusing on activating insights rather than just generating them have the greatest success.

Marketing 8

Marketing ROI Metrics B2C 8

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. How, then, can organizations break free of conventional thinking to spark creativity? You must move from B2C to B2B, or vice versa. Compare Your Organization to Others.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

Harvard Business Review

DECEMBER 13, 2017

Defining and tracking success metrics. These PMs excel at reflecting on where each of these competencies contributed to the success or failure of their products and continuously adjust their approach based on customer feedback. Pricing and revenue modeling.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

JANUARY 14, 2013

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

Venture Capitalist 10

Venture Capitalist Business Model B2C Entrepreneur 10

N2Growth Blog

NOVEMBER 30, 2010

The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs.

Blog 390

Blog Ryan B2C Brand 390

Harvard Business Review

AUGUST 4, 2017

The idea of boomerang employees — workers who voluntarily leave a job at an organization and then rejoin that same organization at a later date — is gaining more and more acceptance from hiring managers and in the labor force. ” The same goes for talking about why you left your other organization.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

NOVEMBER 19, 2013

How many times have you had a strategy meeting that gathered a smart, enthusiastic team to generate interesting ideas and debate their merits, yet after the meeting… nothing… much… happened? And it’s one that stems from a very human problem in most big organizations. It [becomes] impossible for them to pull it off.”.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. Organizationally, SDRs may even work under the marketing organization while the closers work for sales. 3) Developer Driven Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

DECEMBER 24, 2015

That’s because not all social media discussion revolves around B2C products. One study found that 62% of respondents said they’d purchase products or services from a B2B company after reading a positive review, while only 42% said they’d purchase from a B2C company after reading a positive review.

B2B 8

B2B Media B2C Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

They are on top of the latest trends in SEO, SEM and copywriting strategies. Neil Patel Neil provides constant value to his readers through amazing long-form content with tons of strategy built into every post. They have a wonderful "white-board" approach to teaching their audience the ways to build Google traffic organically.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JULY 1, 2014

Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate.

Content 9

Content Marketing Brand Public Relations 9

Harvard Business Review

MAY 9, 2012

And with the retirement of the Baby Boomers looming, attracting, retaining, and growing the next generation of leaders is an essential task for any organization. As a result, organizations around the world are rushing to engage with their customers and employees. Successful engagement requires nine key components.

B2C 15

B2C Early Adopters B2B How To 15

Harvard Business Review

OCTOBER 27, 2015

There are a staggering 250 collective management organizations overseeing digital content, according to a 2014 EC press release. In some cases, competing organizations represent the same category of rights-holders; in some others, national monopolies dominate. Transparency and governance issues abound. billion in 2014.

Crisis 8

Crisis McKinsey Policies Globalization 8