5 Questions That Will Help You Stay Ahead of Your Disruptors
Harvard Business Review
MAY 5, 2016
Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Cable companies enviously and despairingly benchmark Netflix and Amazon to learn how they quasi-autonomously cultivate subscribers and binge viewers. Profitable customers matter most.
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