Remove Benchmarking Remove Goal Remove Maslow Remove Motivation
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What Are Your Needs?

CO2

Today, we’ll review three attempts to classify human needs: Maslow’s Hierarchy of Needs, Alderfer’s ERG Theory, and McClelland’s Need Theory. Maslow’s Hierarchy of Needs. According to Abraham Maslow, humans feel compelled to satisfy lower-order needs before attending to higher-order needs. McClelland’s Need Theory.

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People Are the Puck

Harvard Business Review

People (consumers) are both logical and irrational, motivated by opportunity and emotion, full of contradiction, impacted by economic conditions, and often difficult to define. My firm has modified Maslow's hierarchy of needs to analyze and categorize these varying levels of basic, enriching, and fulfilling consumer needs.