Benchmarking Goal Maslow Team 
CO2
FEBRUARY 19, 2013
Needs drive decision-making, so it pays for leaders to know not only what their own needs are, but what their team members’ needs are as well. Today, we’ll review three attempts to classify human needs: Maslow’s Hierarchy of Needs, Alderfer’s ERG Theory, and McClelland’s Need Theory. Maslow’s Hierarchy of Needs.
Harvard Business Review
SEPTEMBER 1, 2011
Much the same can be said of the quantitative data most business managers are forced to use while trying to make important investment decisions, or while analyzing and benchmarking in a 'gated' product/service development process. Cultural understanding is about personal familiarity or immersion.
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