Benchmarking Goal Ries Team 
Harvard Business Review
FEBRUARY 13, 2017
Their goal was to help entrepreneurs and those inside established companies adopt a new approach, “one better suited to high-potential projects whose prospects are uncertain at the start.” ” Step 2: Do benchmarking. Ask yourself “what would need to be true to achieve the outcomes you are seeking.”
Harvard Business Review
APRIL 27, 2015
By now, your company probably has a new business incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.
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