Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. For the past five years, Henry had led the integration of all Beacon''s acquisitions, and he had the process down to a science. Forces you to commit. He laughed; Henry grimaced. Kyle had a point.
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