Case Study: How to Integrate an Acquired Brand
Harvard Business Review
MAY 8, 2013
Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. Henry was the senior vice president of operations. For the past five years, Henry had led the integration of all Beacon''s acquisitions, and he had the process down to a science. He laughed; Henry grimaced.
8 
Let's personalize your content