Harvard Business Review

JUNE 8, 2012

For example, an executive considering whether to acquire a target company will gather facts about the industry and target company, consider how the combined companies will perform, and come up with a value that shows the deal is good for the acquirer. Since 1950, only 3 of 21 have managed the feat, and none have done so since 1978.

Beyer 14

Beyer Tversky Price Kahneman 14

Harvard Business Review

JUNE 8, 2012

For example, an executive considering whether to acquire a target company will gather facts about the industry and target company, consider how the combined companies will perform, and come up with a value that shows the deal is good for the acquirer. Since 1950, only 3 of 21 have managed the feat, and none have done so since 1978.

Beyer 10

Beyer Tversky Price Kahneman 10

Harvard Business Review

MAY 8, 2013

Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. The two were executives of Beacon Car Rental, one of the industry''s most established and respected brands. Think about it from a risk management perspective, Annabel. Their industry was struggling.

Case Study 8

Case Study Brand How To Beyer 8