First Friday Book Synopsis

NOVEMBER 5, 2014

Peter Thiel, Zero to One ————— A couple of years ago, I presented my synopsis of the book Blue Ocean Strategy to an energetic team at an in-demand marketing firm. Randy''s blog entries' At […].

Blue Ocean Strategy 110

Blue Ocean Strategy Company Blog Marketing 110

First Friday Book Synopsis

MARCH 17, 2013

During March, I will post a blog post per day remembering key insights from some of the books I have presented over the 15 years of the First Friday Book Synopsis. {On April 5, 2013, we will celebrate the 15th Anniversary of the First Friday Book Synopsis, and begin our 16th year. We have met [.].

Blue Ocean Strategy 122

Blue Ocean Strategy Mauborgne Books Blog 122

First Friday Book Synopsis

DECEMBER 14, 2012

So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.].

Blue Ocean Strategy 136

Blue Ocean Strategy Mauborgne Marketing Strategy 136

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70