Strategy Driven

NOVEMBER 12, 2015

So, you want to get rich off a blog. You’ve heard these outrageous tales of success, and you know that you have great blog ideas yourself. I’m here to tell you, you can make money on a blog. The bad news: the days of monetizing a blog simply by plastering it with ads were well over by about 2008. But there’s another way.

Blog 50

Blog CPM How To Content 50

Harvard Business Review

OCTOBER 28, 2015

At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. Marketing managers pay close attention to the “referrer.”

CPM 8

CPM Advertising Marketing Supply Chain 8

Harvard Business Review

NOVEMBER 3, 2014

And since you usually pay on a CPM basis, you get tons of free impressions. Content can take many forms including blog posts, webinars, infographics, marketing apps, and videos as well as traditional forms such as events. It can even be customized to show ads for the particular products or services they looked at.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

And since you usually pay on a CPM basis, you get tons of free impressions. Content can take many forms including blog posts, webinars, infographics, marketing apps, and videos as well as traditional forms such as events. It can even be customized to show ads for the particular products or services they looked at.

Technology 8

Technology Marketing Company CRM 8