Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy
Strategy Driven
MAY 9, 2014
Learning how to use lead-generation marketing to your advantage requires planning and forethought. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and time helps increase the number of leads and sales. Adopting New Tactics. About the Author.
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