Here is a tip for how to think outside the box. Thanks to Michael Kallet, author of, Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills.
To think outside the box, you have to acknowledge that the box is bound by your premise. You therefore have to push the box's sides and premise components to think outside of that. Use what if and what other questions to push on those boundaries and discover new ideas.
A lot of companies struggle when creating their mission statement. Author Peter F. Drucker provides the following good advice in one of my favorite book's of his, The Five Most Important Questions You Will Ever Ask About Your Organization : Every mission statement has to reflect three things : Opportunities Competence Commitment In other words, he explains: What is our purpose? Why do we do what we do? What, in the end, do we want to be remembered for? How well does your mission statement meet Drucker's recommended three requirements?
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